Starting Your Online Auction Business

Rating:
Summary: A Best Buy
Review: Here a book that can inform you on what you should do and the things you need to know in order to get your online auction business up and going

Rating:
Summary: It's a good Primer
Review: I have read three books on Online auctions so far ("Getting started in internet auctions"; "Confessions of an Internet Auction Junkie": and this book). I have to admit that I prefer "confessions over the other two. This book is good for someone thinking about or in the early stages of planning a Internet auction business.
The biggest draw back about all of the "Auction" books is the lack of information on how to structure the business. I really would like to know what to name a business such as this? What form of business is common...LLC, Inc., or what. I came away with a lot of questions. Don't get me wrong, I liked the book. It just left me wanting more. That's why I gave it three stars.

Rating:
Summary: Follow The Yellowbrick Road!!
Review: This book is mistitled. The title should read "How to Succeed at Life". I know that probably seems a stretch when we're talking an online auction book but it struck me that way. The author not only covers the static knowledge required to start up and maintain an online business, he also throws in some great philosophy while he's at it.

I had been wanting to make the pluge into online auctioning as a business for some time. I had even started selling and buying a few items online. That was good, because I knew enough to know what I needed to learn. I had stockpiled quite a few questions and the author hit them one by one. The book covers everything from the self examination all of us should take before we make commitments in life, to the nitty gritty details of the online auction process. The author then throws in some "outside the box" (I really hate that phrase) thoughts in his "Going Beyond Business as Usual" Chapter. Good stuff. The book has a very logical flow to it and the "Insider Tips" show the author has been there in the trenches. Call me polyanna, but I'm ready to charge.

Rating:
Summary: Read it and weep.
Review: Title of book doesnt do justice. Basic book about the auction business. It gives info on the business side of it. But doesnt give info on setting up a web site or about website software.