Conducting Research Surveys Via E-Mail and the Web

Rating:
Summary: Take advantage of the Internet and preserve data integrity
Review: The collaborative effort of computer communications experts Matthias Schonlau, Ronald D. Fricker, Jr. and Marc N. Elliott, Conducting Research Surveys Via E-mail And The Web is a practical and accessible guide to applying the pervasiveness of the internet to the gathering of survey data in a much faster and significantly less expensive manner than traditional means of phone or mail communications. Yet online surveys have their own pitfalls that can adversely skew data results. Individual chapters cogently address how to take maximum advantage of the Internet while preserving data integrity, and provide an invaluable look at the future of internet-based survey methods. Simply put, Conducting Research Surveys Via E-mail And The Web is a "must-read" for anyone in academia, government, social issue activism, or business who is contemplating running a survey through the use of electronic mail or a webpage.