Public Relations Workbook: Writing & Techniques

Rating:
Summary: Public Relations -- From A to Z
Review: Public Relations Worktext: Writing and Techniques provides students of public relations and corporate communications with well-organized lessons in many of the major tasks expected of a communications professional -- from speechwriting and preparing news releases to writing effective newsletters and pitch letters to journalists.

The authors, who are recognized leaders in public relations education, provide readers with real-life examples of many of the techniques and tactics they highlight. For example, the reader will find examples of news releases, newsletters, pitch letters, etc. from corporations and non-profit organizations along the side of many chapters in the book. In this way, you see some of the best examples of what you're learning.

Used by students of public relations in colleges and universities across the nation, Public Relations Worktext: Writing & Techniques is a valuable resource that will provide straightforward lessons for the future public relations professional.