99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity

Rating:
Summary: Superb
Review: As a colleague of Brian's, I'm always looking for things to criticize. But in Mattimore's case, I must say that I can't find fault with his work. This is a superb book, and my suggestion to you is buy and enjoy it. This is truly one of the better books on the market.

Rating:
Summary: A reference book on creative thinking stimulation
Review: Bryan Mattimore presented processes that have fueled my consulting practice. I find myself flipping through all my downturned pages whenever I need creative thoughts or whenever I need a creative approach to almost any situation. This is simply a great reference book.

Rating:
Summary: A Swiss-Army Knife of Creative Theory and Techniques
Review: Mattimore gives us a readable overview of both theory and technique. Breezy style, not bogged down in rhetoric and faddish tricks as other management books often are. He explores the techniques used by proven creative-types, famous and not-so-famous. The results count, and his examples and personal experiences prove the methodologies. Readers of similar books may have seen or heard some of the stories elsewhere, but there's enough new to keep your interest. I have used his techniques and they do work for idea generation. He supplies enough, so that with a little practice, you can get started