Low Risk, High Reward : Starting and Growing A Business with Minimal Risk

Rating:
Summary: A must read for existing and future biz owners
Review: This is incredibly rich with great advice and real case studies. The reader feels like they are listening to their favorite and most inspiring college professor explain how to navigate the exciting challenges of business ownership. The writer truly opens up and provides his wealth of experience and knowledge in a stimulating and mentoring fashion. Reading the book felt like a one-to-one session with a corporate coach...providing expert guidance and advise on evaluating, enjoying and acting on the many business decisions one faces. The book includes the educational lists of do's and don'ts, but the most important part was Bob's commentary and personal war stories related to these lists. I appreciated reading the book and have already referred to it a second time to re-read a few of his entertaining anecdotes. For me, it is like the entrepreneurs version of "in search of excellence". I highly recommend this book to any existing or future business owner.