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Rating: Summary: Good Book Review: 1. The book is very easy to read (i.e. readable). 2. The book clearly defines the duties & responsiblities of the key players of the publishing (circulation, advertising, finance), editorial (editors, writers), and production (production manager & assistants) sides in magazine publishing.This book is highly recommended not only for those looking for careers in the industry, but also for startup publishing companies that need a clear-cut explanation of what a publisher, editor, copy editor, art director, etc. need to do.
Rating: Summary: Good Book Review: 1. The book is very easy to read (i.e. readable). 2. The book clearly defines the duties & responsiblities of the key players of the publishing (circulation, advertising, finance), editorial (editors, writers), and production (production manager & assistants) sides in magazine publishing. This book is highly recommended not only for those looking for careers in the industry, but also for startup publishing companies that need a clear-cut explanation of what a publisher, editor, copy editor, art director, etc. need to do.
Rating: Summary: A terrific teaching resource. Review: Ralph Monti gives us the inside story of what it really takes to succeed in the magazine publishing business... no matter what your interest: editorial, advertizing, circulation or production, Monti supplies both hard-to-find information plus helpful lists and contacts. I highly reccomend this book to anyone considering entering the magazine business.
Rating: Summary: the best book on publishing I've ever read! Review: This is a must read for anyone who is already in or thinking about the publishing field. Mr. Monti's experience is evident throughout.
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