Rating: 
Summary: Power Is An Understatement!
Review: Competition is fierce and having the best marketing department or newest product is not good enough. All successful Sales professionals possess skills that set them apart from their competitors and effective writing should be at the top of their skill set. In her new book, Power Sales Writing, Sue provides the tools that will inspire the reader to develop or enhance their writing effectiveness and ultimately set them apart from the competition. Power Sales Writing has a prominent position on my bookshelf - a must read!Michael J. Cheatham
Director, Sales Recruitment/Staffing/Training
HYATT HOTELS CORPORATION
Rating: 
Summary: Focus on the Reader
Review: Differentiating your product or service is critical in today's marketplace. This book teaches just that: how to write with a strategic, meaningful focus on the reader. Great book!
Rating:
Summary: Every sales person should read this!
Review: I buy books to help me sell better all the time. This one actually says something practical and useful! It's easy to read and loaded with specific ideas to use immediately. I really don't like to write, but Power Sales Writing showed me exactly how to quickly organize my thoughts and feel confident about my writing skills. Very practical points about writing persuasive email, too. Even if you aren't in sales, the book is worth it because the concepts tell you how to be more persuasive and more influential. I'm going to rewrite every form letter I have! It even tells you how to communicate bad news in a powerful manner, and what never to put in writing! I rate it an Excellent!
Rating:
Summary: The Power of Email
Review: I learned so much valuable information while reading this book. Since we are in the 21st century and very email friendly, it is nice to see a book that addresses many different issues. The book gives insightful examples on how to market ourselves and our company in a more positive light. I recommend this book to anyone who has just graduated from college and entering the business world and for those who need to refreshen their business/marketing savvy.
Rating: 
Summary: OK Book; Not Great
Review: I must say I am little disappointed. I would not tell someone not to buy this book but I would not tell someone to buy it. The book does deliver what it says on the cover. I am not so sure how powerful it is. It is about writing style and how to make it better, easier and faster. I am still trying to decide if I learned anything from this book that is of great value. I am sure I will reference this book in the future and for $10.00; hay what the hell. I have bought computer books for ten times that amount that I hated. If you have difficulty writing and getting your ideas on to paper maybe this book is for you. It is short and it is very readable. I would classify this as an average book. And sorry Sue since my name is not on this I just pounded it out on the keyboard and let the letters fall where they may.
Rating:
Summary: Effective and very useful
Review: Power Sales Writing is a quick course on writing sales letters that get results. I spent a few hours yesterday at local book stores searching for this kind of book, and I'm very glad I found it. I crafted a letter today designed to solicit customer testimonials. Within two hours everyone had responded. The author offers a simple yet very effective process for crafting your correspondence. Following this process makes the creation much easier and quicker. While the book contains useful examples of good and bad letters, it is not full of useless templates. There are books like that out there, but most of the letter templates are irrelevant.
Overall, the author did a great job providing the reader with valuable information without a lot of fluff. This will take you a few hours to read, but will certainly deliver results.
Rating:
Summary: A Must-Read for All Business Professionals!
Review: Power Sales Writing is not just for salespeople - this book gives practical tools for all business professionals, and Sue Hershkowitz-Coore has an excellent, easy-to-read, humorous style that can't be equaled! My company provides management and consulting services in the meetings industry; and I can always use help in communicating with current and potential clients. This book helps me to streamline my communications, whether they are marketing/sales related or related to management and consulting projects and reports. And it has reduced the time it takes to create these communications - a definite benefit in today's busy environment! We all need to sell - our ideas, ourselves and our value - this book provides the necessary help in making sure that all of our written communications (including e-mails) achieve the desired, positive results.
Rating:
Summary: A "must read" for every salesperson!
Review: Power Sales Writing provides you with the skills and tools to write effective sales letters with very little effort. You should share this book with everyone on your sales team. You will be amazed by the results generated by following Sue's simple steps to writing. Read this book and you will learn how to save time and increase sales!
Rating:
Summary: OK Book; Not Great
Review: Share this book with everyone in your organization that has any sales contact and increase their their effectiveness. Sue cuts to the heart of good writting skills. Her book is easy to read and offers countless tips on letter writting, e-mails and better communication.
Rating:
Summary: Exceptional Writing Tools
Review: Sue has a way with words. Her book provides that extra encouragement you need to write the perfect e-mail, letter or proposal. Power Sales Writing teaches you a whole new way of writing. The best part of about it is that it is in plain simple english, easy reading. You get a since of encouragement to sell through writing like you never have before. I would recommend Power Sales Writing to anyone in sales, whether they are new to their industry or very experienced. Sue, great work once again!
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