Rating: 
Summary: 23 e-to-riches stories
Review: a website for home improvements, another one for motorcycle fanatics, yet another to buy perfumes off the net and one serving as a link to all expats leaving out of Korea(); what is common amongst all of these? simple, these are some of the 23 web-sites which form the subject matter of the well written book ; and the book is exactly what the name suggests;case studies of how these 23 simple looking yet diverse web sites made it big! most of them were not started by "geeks" but plain simple people who felt strongly to present a product or a service over the web..it all started with the concept, the idea and soon , each of these sites became the mecca of it"s regular visitors. there is also now a website which gives snippets to these stories and also some later developments which may have taken place in these companies.. i would recommend this book to anybody as leafing through it, one gets convinced that success and the riches on the internet are all part of the same dictum"it is about business, not technology"
Rating: 
Summary: Even now, most of these dot coms still exist
Review: I came across this book gathering dust in my book case, and thought, ha, how many of these still exist? I sat down at the computer to check them out. I couldn't believe it -- all but one still exist, and in fact are doing very well. Jaclyn Easton really did an amazing job here.What is interesting about these companies is that most of them had a "niche" audience -- they weren't trying to be all things to all people. The people who started them had a specific knowledge of a specific field, and knew exactly who they'd be selling to. Quite a lesson....
Rating: 
Summary: very entry level
Review: I don't mean to be offensive to the writers, but for me this book was a waste of money. If you are looking to see how people got started on the web two years ago, and you are totally new to e-commerce, then it may have some value for you. Particularly if you are and plan to stay a small business. If your desire is to create a business $5M or more in annual sales online, then I recommend looking at some other titles. I gave my copy to our local Human Needs Center.
Rating:
Summary: Even now, most of these dot coms still exist
Review: If this book was written in 1995, I could excuse its lack of understanding of the Internet. The book takes a look at 23 pure play Internet based companies. Some of the cases were compiled 4 or 5 years ago when the Internet was still in its infancy and many big retail companies did not yet have an Internet presense. The author naively assumes that because a company such as tape.com set up a web-site and sells TDK cassettes at wholesale prices that the company will be wildly successful. The book fails to recognize that these fly-by-night "dot-coms" were taking advantage of a temporary window of opportunity which has since passed. The author's message is actually "you can do it too - just throw up a web page and start selling" rather than "look at what some people were doing in the early days on the Internet". The only value this book has is from a historical perspective but in general, we've all heard these stories before and the message is all wrong. (Ironically, a lot of these "companies" have gone belly-up recently.)
Rating:
Summary: A *must* read for anyone doing business online
Review: StrikingItRich.com could very well be classified as a "motivational book for online marketers"! With all of the get rich quick schemes and scams, it is indeed refreshing to find real stories, about real people, and real successes in the online world. There is ample variety to demonstrate that there are still multiple opportunities for building a solid revenue stream from an online business. Each of the profiled companies were doing a very respectable amount of business online. Even so, the unspoken message, the one that I believe online businesses will find most valuable, is that if *these* companies can make this kind of an impact on their bottom line, then there is hope for the smaller merchant or businessperson that is not looking for a 7 figure revenue generator, but would be quite content with a 5 or 6 figure addition to the bottom line. I fully intend to give this book to every one of my online clients. I eagerly await Part II.
Rating:
Summary: Nothing Else Like It
Review: There are a lot of good e-commerce books all of which are well intentioned, but few of which really inspire. Then there's "StrikingItRich.com". Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions. The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures. What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.
Rating:
Summary: Nothing Else Like It
Review: There are a lot of good e-commerce books all of which are well intentioned, but few of which really inspire. Then there's "StrikingItRich.com". Because it only has real world examples, prepare yourself to be completely motivated, inspired and downright dizzy with excitement. Jaclyn Easton doesn't tell you how to be successful, she proves it by introducing you to people just like yourself, who, with as little as $30 started websites now worth millions. The book focuses on all types of sites, including B2B and subscription sites (those which charge a monthly entrance fee) in addition to consumer retailing and content ventures. What I found most rewarding is how different each story is. This could have been the same tale told 23 different ways. These profiles are as different as can be, each with a fresh perspective that practically insures that your web business can be one of the ones striking it rich too.
Rating: 
Summary: An interesting look at small and effective successes
Review: This book is a product of the Internet boom / bubble and not all of these seb businesses have survived. However, a surprising number have. Some were sold while others evolved one way or the other. It is quite an interesting to read about how these businesses viewed their markets at the height of the boom and then look at how things are today. I think the book has a couple of good points to make. These sites were not funded by huge amounts of venture capital. They are all small sites that have done well for people who had a specific expertise, who thought small in a tightly focused way, and who used the web to broaden their reach to a proven client base. There are thousands of successful sites just like these and this type of thing can be done thousands of more times by intelligent business people. My advice, however, is that unless you really KNOW what your plan and goals are, don't spend your hard earned cash until you are certain you have minimized your uncertainties. Of course, to be an entrepreneur is to have more risk than regular folks are willing to take on. But spend more time getting ready and learning your business rather than recklessly diving in head first to see how deep the pond is. If you don't you could end up spending a lot of money on a website that will be nothing but a drain on your precious cash and time.
Rating:
Summary: An interesting look at small and effective successes
Review: This book is a product of the Internet boom / bubble and not all of these seb businesses have survived. However, a surprising number have. Some were sold while others evolved one way or the other. It is quite an interesting to read about how these businesses viewed their markets at the height of the boom and then look at how things are today. I think the book has a couple of good points to make. These sites were not funded by huge amounts of venture capital. They are all small sites that have done well for people who had a specific expertise, who thought small in a tightly focused way, and who used the web to broaden their reach to a proven client base. There are thousands of successful sites just like these and this type of thing can be done thousands of more times by intelligent business people. My advice, however, is that unless you really KNOW what your plan and goals are, don't spend your hard earned cash until you are certain you have minimized your uncertainties. Of course, to be an entrepreneur is to have more risk than regular folks are willing to take on. But spend more time getting ready and learning your business rather than recklessly diving in head first to see how deep the pond is. If you don't you could end up spending a lot of money on a website that will be nothing but a drain on your precious cash and time.
Rating:
Summary: I've Read It 3 Times
Review: This is one of the most important books on "virtualpreneuring" since it focuses on case studies of successful Web-commerce sites. It was exhilirating to read about companies that are actually driving revenue and earnings on the Web. This book is must reading!
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