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Rating:  Summary: THE BUSINESS SIDE OF PUBLISHING Review: I am a college writing teacher and The Book Publishing Industry is used as a textbook in my classes. It's somewhat like a book for business school, and can be factual to an extreme, but it gives an excellent view of the financial underpinnings of this huge industry.
Rating:  Summary: Extremely informative. Review: My professor assigned The Book Publishing Industry as a textbook for a graduate-level international publishing course. This book discusses the characteristics of the US book industry, channels of distribution, mergers and acquisitions, business operations, editing, marketing, role of the consumer, intellectual property and censorship, and the effect of electronic development and multimedia. There are plenty of facts and figures in the forms of charts and tables for those who need them. There are samples of book order forms, invoices, and job descriptions in the publishing field. This book also contains chapter notes, a bibliography, glossary, and index. So, while there is plenty of information, it's not too hard to find and understand. Our class also read Michael Korda's Another Life, so it was interesting to contrast Greco's dry, precise history of Simon & Shuster (p.57-64) and the role of the editor (p.113-172) with Korda's more gossipy, narrative version. I appreciated that Greco remained objective when discussing controversial issues like the rise of the chain and it's effect on the independent bookstore. Greco supports various chapters with concrete examples and case studies. I recommend The Book Publishing Industry highly as a research tool for those persons interested in a thorough understanding of the publishing industry.
Rating:  Summary: Extremely informative. Review: My professor assigned The Book Publishing Industry as a textbook for a graduate-level international publishing course. This book discusses the characteristics of the US book industry, channels of distribution, mergers and acquisitions, business operations, editing, marketing, role of the consumer, intellectual property and censorship, and the effect of electronic development and multimedia. There are plenty of facts and figures in the forms of charts and tables for those who need them. There are samples of book order forms, invoices, and job descriptions in the publishing field. This book also contains chapter notes, a bibliography, glossary, and index. So, while there is plenty of information, it's not too hard to find and understand. Our class also read Michael Korda's Another Life, so it was interesting to contrast Greco's dry, precise history of Simon & Shuster (p.57-64) and the role of the editor (p.113-172) with Korda's more gossipy, narrative version. I appreciated that Greco remained objective when discussing controversial issues like the rise of the chain and it's effect on the independent bookstore. Greco supports various chapters with concrete examples and case studies. I recommend The Book Publishing Industry highly as a research tool for those persons interested in a thorough understanding of the publishing industry.
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