Entrepreneurial Marketing : Real Stories and Survival Strategies

Rating:
Summary: A Great Book to Keep in the Office
Review: Entrepreneurial Marketing is a well written and insightful look into some of today's most influential entrepreneurs. As a consultant working with start-up and growth stage companies, I will be recommending this book to clients.

Rating:
Summary: Success stories to emulate
Review: Entrepreneurs need tangible, real information to guide their life-or-death efforts. Here's a great place to go for this information. You've heard some of these stories elsewhere, but this is a book that pulls it all together: e*trade, garage, the body shop, kinko's, xircom and much more. Even more importantly, these are some of the stories we're still living, like Ken Park's HyperCD, which is still emerging from the turmoil of the 2000 tech crash. Good reference book, great stories.

Rating:
Summary: A Great Book To Keep In The Office
Review: I found Entrepreneurial Marketing extremely insightful, well written and enjoyable to read. The book not only explores the backgrounds of some of today's most notable entrepreneurs, but also serve as a great motivator for people who want to start their own business. As the Managing Director of a Beverly Hills management consulting practice, this book will be a must read for our clients.