Securing the Future: Strategies for Exponential Growth Using the Theory of Constraints

Rating:
Summary: Excellent guide to eliminating market constraints
Review: I am a Jonah's Jonah focused on eliminating market (external) constraints in a variety of industries. I found this book while taking the External Constraint Course at the Goldratt Institute. While the Eli Goldratt book "Its Not Luck" was inspirational and the Institute class was excellent, "Securing the Future" is what I refer to day by day.

Rating:
Summary: Practical Knowledge
Review: This book provides practical tools to increase profits for your organization. Gerald Kendall shares the criterion to prioritize/choose themes for improving customer satisfaction. He suggests that one should focus on those issues for improvement so that the customer is either willing to pay a higher price or ready to give you additional volume, or this would prevent the customer from switching over to a competitor. Improving those customer dissatisfactions, that would not result in one of the above, would not benefit your organization at all. I find many such tips through out this book.