Making the News: A Guide for Nonprofits and Activists

Rating:
Summary: A must read
Review: A must read for any activists. Easy to understand and yet effective.

Rating:
Summary: So impressed I hired the guy
Review: Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.

Rating:
Summary: Bravo Jason Salzman
Review: Not just for activists! A very easy and engaging read! Teaches by example,(and lots of them) not just theory. Excellent examples of press releases. Each chapter is a small book onto itself! Everything is easy to find. Absolutely no dead wood! Even the "Resources" section at the end is worth the price of the book!

Paul Pamias [e-mail]

Rating:
Summary: Everyone in non-profit should read this book
Review: Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.

Rating:
Summary: Helps you get your act noticed!
Review: The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.

This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.

You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.

Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.

Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!

Rating:
Summary: Helps you get your act noticed!
Review: The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.

This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.

You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.

Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.

Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!

Rating:
Summary: don't hire a p.r. firm...buy this book!
Review: This is the how-to book I wish I had written. It's perfect for activists, charities, government agencies, even PTAs! No one can sell an idea or cause better than the person who believes in it--this book gives you the basics and more on how to get your campaign or event in the news.