Credibility Marketing

Rating:
Summary: A very smart guide to building your own brand
Review: Larry Chambers does a great job of explaining why you need to position yourself as an expert in your industry, and how doing so will allow you to reap tremendous dividends in your career. The book contains chapters on getting yourself on TV, writing articles for magazines/newspapers, teaching college courses on topics that will help to build your business, etc. A must read for self-employed consultants and others interested in turning themselves into a powerful brand.