Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions

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Summary: ¿Swiss Army Knife¿ for sales professionals!
Review: As a seasoned sales professional, I've read many books, watched an endless assortment of videos, and attended far more seminars than I want to remember. All of the time I spent doing all of these exercises could have been better spent on mindless relaxation, had I found this book first! Much of what the writer outlines is certainly not new (and he readily admits that, right at the beginning), but his brilliance lies in the manner in which he collates the information with organized precision. The text is simple and easy to follow, making it easy to form a workable plan for personal success that will last in the minds of your clientele.

Most of us that are in the sales arena simply forget, if not ignore, the basic principles of our business. This book is built as an instruction manual, of sorts, providing both direct and indirect techniques, that, when used together, sets the reader/user apart from the competition by creating lasting recognition, or "branding" as Mr. Hartman calls it. I've started using his techniques, and I'm seeing my own personal "brand" rapidly emerging!

The book also indicates that Mr. Hartman is apparently a motivational speaker. If he ever travels to my area, I'll be sure to go to HIS seminar. If he speaks like he writes, it should finally be a seminar worth attending.

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Summary: Powerful
Review: Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions offers the reader a variety of ways to improve your individual and professional life. This book is enjoyable to read, and offers clear examples of the principles taught. Within minutes, ways to improve your goal setting, relationships with people, and in general your life are apparent. I enjoyed how the author involves you in the book, and clearly expresses the concepts of his book.
The concepts expressed about marketing and maximizing those things that will improve your business are exceptionally good. You can clearly see from the explanations why one thing is effective and another ineffective. It also offers valuable information with how to be successful.
I highly recommend all readers to purchase today a copy of this book and start the journey towards a happier and more successful life.

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Summary: Powerful
Review: For sure I have many times experienced the magic that is Mr. Jason through Mr. Jason's skilfully crafted use of such vepid phrases as "Brand Awareness" and "Effecting Change". If I were a bottle of cola I would most certainly become the Mr. Pib of colas after reading Mr. Jason's very special book on branding. At first I though this book was about branging cows. Boy was I wrong. It is so much more. Thank you Mr. Jason for changing my life in so many ways.

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Summary: A satisfying a worth while read.
Review: I found this book to be very clear, concise and full of useful techniques for any professional or business owner. I have a very busy schedule and I appreciate Mr. Hartman's lack of "fluff" that is unfortunately common in marketing related books. There were many useful branding basics that certainly apply to my own business, and that is exactly what I am looking for when reading this kind of book --I need realistic strategies that I can implement. I found a few very good ideas, mostly to do with the new technologies available to the small business owners.

I was particularly interested in chapter six entitled AutoMagic Marketing which touches on some very exciting tools such as voice broadcast, automation, and ASP and CRM technologies which can help smaller companies multiply their efforts. After reading this book I have researched many of the mentioned resources and will be changing the way our client database is managed. I look forward to seeing the results of newly implemented technologies.

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Summary: A great spin on traditional marketing...
Review: I must admit I was very intrigued by this book. Straying from tradional marketing in my company seemed so foriegn. After reading the book I began to use a few of the tecniques the author suggested-- and go figure it actaully worked! Using a personal brand to promote our company seemed to bring us new attention. Perhaps people simply identify with the perception of another person rather than just a company name or logo. I would highly reccomend this book to anyone looking to breathe new life into their business.

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Summary: Jason Hartman is a Man of Wisdom beyond his years!
Review: Jason Hartman's common sense approach and easy
to comprehend delivery gives you the desire to want to know more.
If you want to understand what Branding is all about...
read Jason Hartman's Book: "Become the Brand of Choice"!

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Summary: excellent book
Review: Jason's book covers the "how to's" in becoming successful-- It starts with YOU! I have not yet finished the book, but am taking my time, writing notes, and thoroughly enjoying his writing style and the message therein.

I highly recommend this book to anyone wanting to take steps toward reaching their goals.

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Summary: Jason is a Genius -- And a Likeable One at That!
Review: Jason's humanly sensitive and ethical approach is commendable. You can tell early on that he's a sincere and likeable guy with loads of integrity, and it's easy to understand why his relationship marketing approach is so successful. It didn't take long for me to completely trust the author -- not something I can always say about marketing books. The book is written in a very accessible conversational style which lends great clarity and makes it an enjoyable read and readily applicable. The goal-setting tips are valuable for application to every area of life. I detect a lot of Napoleon Hill's concepts coming through ("Think and Grow Rich"), but have to say that the way Jason lays them out and applies them is even more readily grasped by me than the original Hill book (which is another excellent read, by the way).

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Summary: MOST INSIGHTFUL - BOTH PERSONALLY AND PROFESSIONALLY!!
Review: Written in a straight-forward and articulate fashion, Jason Hartman illustrates for us that the essence of success both in business and indeed in life, lies within each of us. Jason demonstrates his dynamic talent for communicating by utilizing many personal improvement tenants and then transforming these ideas into practical marketing and sales applications. Always striving to expand one's comfort zone and developing a code of ethics by which to live are only a few of his many insights on what is needed to become a success. He then takes these maxims and develops them into concrete marketing principles referencing both a variety of well known businesses as well as his own highly successful real estate company.
So much more than many of those gimmicky how-to-get-rich books that are woefully short on substance, The Brand of Choice is a must read for those serious about taking their careers and their lives to the next level!