Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)

Rating:
Summary: A profound disappointment!
Review: This is how I think it worked. Three well know individuals are asked to have sort of a brainstorming session on innovation. Nothing much happens and nothing really significant surfaces but the verbiage fills one chapter. After that one of the three authors probably asks a graduate assistant to contact the public relations departments of a few companies. The material received is sort of being edited and... voila, you have a book. I don't know if there was an honest effort put into this but what I know is that this book was totally unhelpful.