Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

Rating:
Summary: New perspective on the true value of the customer you hate
Review: Burkan has done a nice job in reminding us about the value of our most irritating customer and our peskiest employee. Pay attention to them! They point us to new markets and new opportunities to create value for our stakeholders

Rating:
Summary: it is ok
Review: in my opinion, it is good that the book focus on some ignored customers, employees and other business partners. since retention of customer is important. some concept like savior on the edge is also interesting .

it is ok and above average.

Rating:
Summary: An excellent companion to Joel Barker's Future Edge
Review: Read this book jointly with Joel Barkers' Future Edge. It will be an excellent companion.

Wayne Burkan has been a collaborator of Joel Barker. In this book, filled with excellent real-world business examples, the author introduces some more interesting concepts to the paradigm phenomenon. The author uses the term EDGE to illustrate his innovative ideas.

Most business books postulating the concept of strategic advantage sometimes get too conceptual or even too vague in the approach. This is one book that shows you the tactical and yet practical approaches to gaining a strategic advantage in your business.

Another book that can be read in conjunction with these two books, is 'The Whack-A-Mole Theory; Creating Breakthrough and Transformation in Organizations' by Lindsay E. Collier. You will certainly note a common theme throughout these three books.