Stop Selling, Start Partnering : The New Thinking About Finding and Keeping Customers

Rating:
Summary: EXCELLENT BOOK ON SALES
Review: "Stop Selling, Start Partnering" gets the thumbs up from me ... it describes accurately the selling game today. Salespeople would be well advised to get this book and digest its wisdom.

Rating:
Summary: EXCELLENT BOOK ON SALES
Review: "Stop Selling, Start Partnering" gets the thumbs up from me ... it describes accurately the selling game today. Salespeople would be well advised to get this book and digest its wisdom.

Rating:
Summary: Solid Ethical Advice
Review: This book is about the reality of the marketplace of today. It discusses how to apply an ancient principle for marketing success. It describes how to reach your target audience through empathy. In short, Larry Wilson reminds us of the value of relationships. Don't let the title mislead you, this book is all about sales, about selling your ideas and yourself. Wilson buys the cliche, "Nothing happens in a business until someone sells something." He's an advocate of sales, but not "business as usual." People and their expectations are different now.

Culitivating relationships in business is a way of pursuing lifelong customers. His description of how human nature has changed due to the choices available now helps you to position yourself and your company to tap into these realities of the marketplace.