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Rating: 
Summary: Customer Service; The critical element for success!
Review: Mike Basch has done a masterful job of explaining how FedEx and other companies have been successful by understanding their customers and consistently providing a service that is truly responsive to the customer needs. Basch clearly and concisely identifies the customer culture of these organizations through insightful illustrations and provides guidelines for others to follow. I especially like his creative definition of the organization's CEO - Customers, Employees and Owners. The book serves as a wonderful reminder to all of us in business that our number one priority is to meet the needs of our customers.
Rating:
Summary: Customer Service; The critical element for success!
Review: The Customer Culture should be mandatory reading for anyone in business or thinking of going into business or management. The book not only reminds us that without Customers we have no business, but shows the reader how to keep the customers they already have while adding more. Mr. Basch guides the reader through time proven ideas of how to build a customer base, but more importantly cites examples of how these ideas where put to use in real world situations. Customer Culture is a top down approach for anyone at any level of management on how to build a more customer responsive and thus a better business.
Rating:
Summary: Clear, Concise and Accurate
Review: The Customer Culture should be mandatory reading for anyone in business or thinking of going into business or management. The book not only reminds us that without Customers we have no business, but shows the reader how to keep the customers they already have while adding more. Mr. Basch guides the reader through time proven ideas of how to build a customer base, but more importantly cites examples of how these ideas where put to use in real world situations. Customer Culture is a top down approach for anyone at any level of management on how to build a more customer responsive and thus a better business.
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Summary: Refreshingly readable/ Great Gift
Review: The great thing about this book is that Mike didn't do that "consultant thing" of over-stuffing hsi book with a bunch of useless graphs, tables and such. He actually tells a story, or several of them. And each of them both entertain and educate.As the CEO of a new services marketing company, I've gotten an incredible amount of clear and usable advice from this book... that I can apply! Many business books leave you in "quadrant quicksand". When you're building a company, you need solid advice. You need to know what people who've been there before did to solve the common business problems you encounter. You need the comfort of knowing that you're not the first company to struggle with what seem like insurmountable obstacles. We like this book so much that we use it as a gift for potential new customers. For [the cost]we can give another business person something that he'll get real value out of. Even if they don't become our customer, hopefully they'll profit from Michael Basch's wisdom and improve the way they do business.
Rating:
Summary: READ IT
Review: This is an excellant book. The authors write about the story of Fed Ex and how it was built and what it did to succeed. It also writes about companies who embed the Fed Ex culture into their company. You will enjoy.
Rating:
Summary: READ IT
Review: This is an excellant book. The authors write about the story of Fed Ex and how it was built and what it did to succeed. It also writes about companies who embed the Fed Ex culture into their company. You will enjoy.
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