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Rating:  Summary: The Lessons Stick With You Long After You Finish The Book... Review: I first learned of the ideas contained in this book while at New York University's Stern School of Business. One of my friends was working for Saatchi & Saatchi while the research and book was being compiled. At the time (1997/98), Kevin Roberts had delivered several speeches and written a few articles on the initial research findings. Despite the fact that the ideas and concepts were still being refined, they made a lasting impression.Based upon this initial experience, I was very excited to finally get a copy of the book. I wasn't dissappointed. Typically, I prefer business books with a lot of material that can be quickly implemented. I generally shy away from books that rely too heavily on war stories. However, the stories contained within "Peak Performance" are transparent -- its quite simple to see how the ideas/concepts can be applied at your organization. Furthermore, since the stories are based on sports teams which many of us are already familiar, they are that much more powerful. For maximum effect, I recommend that "Peak Performance" be read in conjunction with "Follow This Path" -- another great book on individual and team performance (in the context of strategic human resources). Grade: "A-"
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