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Rating:  Summary: A no-nonsense introduction to the demands of self-employment Review: Casey Communications CEO Paul E. Casey presents Is Self-Employment for You?, a no-nonsense introduction to the demands of self-employment that offers a diagnostic the reader can use to discern whether he or she has the personality and temperament to be one's own boss. From how self-employment will affect one's personal life, to capitalizing upon one's experience and strengths regardless of educational background, to avoiding costly mistakes and earning clients' respect, tips, tricks, and techniques for keeping overhead down, and even the peril of having too much money (businesses have failed because too much capital promoted an illogical drive to spend the extra capital right away on overpriced office space and too many employees), Is Self-Employment for You? is general enough to apply to any would be entrepreneur but offers advice that is right on the nose in response to daily realities. Highly recommended introductory reading for anyone contemplating starting up their own business.
Rating:  Summary: Is Self Employment for You? by Paul E. Casey Review: I like Paul Casey's book, and I have recommended it numerous times since first reading it. Casey is writes from his own experience as a self-employed business owner, which he has been for the past 15 years.No "how to" book, Casey gets his readers to examine themselves closely for motivation, personality style and ability to stay with something for the long haul, because that is what successful self-employment is. An "I'll try it for a few months or a year and see what happens" mentality is foredoomed to failure. Learning to view yourself as a "free agent"--as a person who markets your skills and talents to different "buyers," whether you're self-employed or working for someone else, is a must for a person seeking his or her own way in today's marketplace. Whether as self-employed or working for someone else, you have to think in terms of controlling your own destiny rather than trusting it to someone else on whom you depend. Casey blends what he says with a wonderful sense of humor, frequently at his own expense. Often I found myself laughing out loud just as I GOT what he was saying. If you're thinking about self-employment at all, or if you've recently been laid off, this book is a must read.
Rating:  Summary: Is Self-Employment for You? Review: This is an extremely well written book. Casey's direct and to the point approach challenges the readers to determine if they really belong amongst the self-employed. He also provides a multitude of insites that will help anyone become successful working for themselves. Buy this book if you have any thoughts of going into business for yourself.
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