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Rating: 
Summary: Mishmash of Marketing and Strategy
Review: A mixture of marketing and strategy, much of it better said by others, such as Al Ries (Focus : The Future of Your Company Depends on It), Geoffrey A. Moore (Crossing the Chasm, Inside the Tornado, etc), and Co-opetition. On the marketing strategy side one key point came out. You have to be customer focused, but in order to create the revolutionary product, you have to know customers better than they know themselves. You can then make the logical jump to satisfy their unknown needs. How do you sell them something they don't know they want? Prototype and get the product into the users hands so that word of mouth marketing can take over and drive your customers to become "evangelists". I was a bit disappointed as much of it simply rehashes ideas and I expected better from Guy.
Rating:
Summary: Mishmash of Marketing and Strategy
Review: A mixture of marketing and strategy, much of it better said by others, such as Al Ries (Focus : The Future of Your Company Depends on It), Geoffrey A. Moore (Crossing the Chasm, Inside the Tornado, etc), and Co-opetition. On the marketing strategy side one key point came out. You have to be customer focused, but in order to create the revolutionary product, you have to know customers better than they know themselves. You can then make the logical jump to satisfy their unknown needs. How do you sell them something they don't know they want? Prototype and get the product into the users hands so that word of mouth marketing can take over and drive your customers to become "evangelists". I was a bit disappointed as much of it simply rehashes ideas and I expected better from Guy.
Rating: 
Summary: A bit inconsistent for Kawasaki's normal levels...
Review: Although I am a big fan of Guy, this one was a disappointment compared to the standards I have come to expect from him. The title of book indicates a vast area to cover. But to my disappointment it seemed a bit inconsistent or out focus/unfocused. Maybe like the title. When all is said and done it has a multitude of cases, quotes and points in the usual Kawasaki style that can prove beneficial, but still not a clear classic.
Rating: 
Summary: Highly Recommended!
Review: Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children's literature. We [...] recommend it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.
Rating:
Summary: great
Review: I loved it, it is fun, concise, relaxed and worth the price. Good for any business. Perhaps too focused on apple.
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Summary: Agile, Mobile, and Hostile
Review: In How to Drive Your Competition Crazy, Kawasaki urges his reader to create disruption for "fun and profit." The book is organized into four parts: Lay the Groundwork, Do the Right Things, Do Things Right, and Push the Envelope. Within each of the four parts, Kawasaki includes interviews with various corporate executives who share their real-world experiences. He offers hundreds of examples to illustrate his ideas about non-conformist strategies which will help achieve a competitive advantage. In his more recent book, Rules for Revolutionaries, Kawasaki asserts that, inorder to break down the barriers to innovation, one must "command like a king." That is to say, have steadfast convictions and then communicate those convictions to others with the power of faith and self-assurance. When asked to explain what a champion is, Jack Dempsey replied that a champion "gets up when he can't." Such determination is admirable, of course, but not always prudent. (What if David had decided to wrestle Goliath?) Agreeing with Jeffrey Gitomer, Kawasaki insists that customers must become "evangelists", not merely buyers of whatever one sells. Sustainable customer loyalty is the objective, not satisfaction with a single transaction. The same is true when one must generate support to overcome resistance to change. Two mistakes must be avoided: in Barbara Tuchman's words, "assessing a situation in terms of preconceived fixed notions while ignoring or rejecting contrary signs", and, "the refusal to benefit from experience." Only by being alert to "contrary signs" while benefiting from experience can anyone hope to prevail. Kawasaki has sometimes been described as "controversial", usually by those who feel obliged to defend the status quo. Kawasaki challenges all assumptions and premises (including his own), convinced that agility, mobility, and hostility are essential to success in the competitive marketplace. His is a pyrotechnical mind combined with street smarts and unlimited energy. He enjoys creating "disruption"...especially when it creates profits. Read his books, follow (if you can) the way his mind works, and then go have some profitable fun yourself.
Rating:
Summary: A great book to learn from and to have fun reading alike
Review: See my comments for his other book: 'Rules for Revolutionaries'. They apply all the same.
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