Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood

Rating:
Summary: Back to the basic
Review: This books works in parallel to "Everything I Learned, I Learned in Kindergarten" but conveys the message in a single narrative. The message is also similar to Tom Peter's BrandYou. It goes back to the simplicity of the sandbox and childhood to convey the message for a successful business life today. Well written, indeed enchanting without being overly pedantic. A short and easy read but well worth it. Enjoy!

Rating:
Summary: How Customers Feel About Your Company IS Your Company!
Review: This is an easy book to read with fundamental statements on what is most important in being successful today in business and in your own career. Good reminders in a world where communication is quick and often without the human feeling of caring and understanding. In addition to being easy to read is is a great story!

This book is a must for managers and supervisors working in a fast changing and highly competitive market. The book has good examples for leaders today in taking risk in listening, feeling, and caring. I introduced this book to my team in a call center of 500 employees in Phoenix Arizona with great results in terms of culture change.

While some books talk up fun in the work place this book brings in the human side. It is about recognizing the needs and feelings of our employees and customer.

This is a "MUST" book to read for anyone in business, leading others or involved in their own start-up business. It gives real useable ideas for branding your business and being competitive when all else in your market is even. You will learn how to attract customers and keep your customers coming back.

Rating:
Summary: Looking back to get ahead....
Review: What a treat it was to read Sandbox Wisdom. But better yet, putting the principals to work that Tom's book teaches is even more rewarding. Thank you Tom for taking me back to the basics that I have managed to smother with my life's experiences. I would highly recommend this book to anyone who interacts with people....... My gosh, I guess that's everyone.