The Wetfeet Insider Guide to Careers in Marketing and Market Research

Rating:
Summary: Tons of Good Stuff
Review: i really had a good time reading this guide. it's written in a fun, snappy tone, and yet the information included is valuable and serious. i'm definitely interested in getting involved in brand management, and the in-depth day in the life of a brand manager helped me see what i thought was a good role for me and know that my hunch/assumptions were right! of course, now that I've read the day in the life of a creative specialist, i'm tempted to go that way too. thanks for giving me the full range of possibilities in this industry. oh yeah, and i really found the "stealth marketing tips" to be helpful. cheers!

Rating:
Summary: Definitive How-To Guide
Review: I'm one of those lost souls who never knew what I wanted to be when I grew up, and have been in the exploratory phase for a long time now. My friends have often suggested marketing as a potential career path because of its combination of creativity and practical analysis, both strengths of mine. I liked this idea and began my search, but found that most of the career books out there were flashy and gimicky, or too specific for what I had in mind. I just wanted somewhere to start that would give me a general picture of what Marketing is all about and what opportunities are to be had in the industry. This WetFeet Insider Guide provided just that--a general view of the different careers in Marketing and a breakdown of the industry itself. The descriptions of different sectors of industry and the profiles of real jobs have given me a lot of ideas as to where I want to go next. And the upbeat writing style got me really charged up. I've gone from being confused and unfocused to really excited and ready to make the next step towards a marketing career. This is a great starting point for lost souls like I was. I highly recommend it.

Rating:
Summary: great profiles
Review: This guide was really helpful in giving me ideas about what I can do in marketing. I was always kind of interested but only had a general sense of what marketing is. I especially liked the real people profiles that describe in detail some of the different career paths that you can take. I give this guide a thumbs up!