Rating: 
Summary: The Definitive Book on E-Newsletters
Review: Amazing! This is the best book on E-Newsletters that I've seen. I've used it as a cookbook to set up my newsletter and find myself returning to it time and time again. Everything is laid out clearly with simple yet compelling strategies and tactics. I highly recommend it to anyone involved in a newsletter, whether a technical neophyte or a wirehead expert. It's been a real godsend!
Rating: 
Summary: A couple of points ...
Review: First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).
Rating:
Summary: Highly Recommended
Review: I had been putting off a newsletter for our financial planning firm for a long time, but after reading this book I'm back on track. Katz does a great job of laying out both the big picture (why newsletters are effective and how to use them), as well as covering the nitty gritty pieces that one needs to understand in getting this done correctly. I'm very happy to have stumbled upon his book.
Rating:
Summary: What a Tiny Book! Is That All There Is To It?
Review: It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.I finished reading it in an hour or so. Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye. Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless. I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark! BUY THIS BOOK! It's worth your money.
Rating:
Summary: Terrific!
Review: Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. What i liked most is Michael's emphasis on relationship and content in being successful and breaking from the pack. A clear, funny and useful book.
Rating:
Summary: Learn from the best
Review: Michael Katz is a master of imparting solid, practical, actionable advice on producing a successful e-newsletter. Moreover, his witty insightful writing style makes his book (and his own e-newsletter) a pleasure to read. Do yourself a favor and buy this book!
Rating:
Summary: A Must Buy -
Review: Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
Rating:
Summary: A Must Read
Review: This book makes a daunting process much easier for those of us with little patience and little time. Filled with very helpful explanations and tips, it's the best way to create an online newsletter which pays off.
Rating:
Summary: must-read A-to-Z resource for e-newsletter publishers
Review: This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities. Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter. Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs. It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
Rating:
Summary: must-read A-to-Z resource for e-newsletter publishers
Review: This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities. Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter. Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs. It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
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