Rating: 
Summary: A note to Mike Baird
Review: A quick note to say THANK YOU for writing Engineering Your Start-Up. I am starting a company and your book has become my bible. You did a super job of writing for an engineer's level of business knowledge. It is also packed with useful references and still very concise.
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Summary: An excellent cookbook...I'll let you know how it works.
Review: An excellent guide for software and hardware engineers planning to start their own business, particularly with venture capital. My entrepreneurial dreams have been centered on my dog-eared, oft-read copy of Mr. Baird's book. Just recently, I pulled the book out once again, this time to actually use the advice. So far, everything has confirmed his facts...I'll let you know if I find any holes :-)
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Summary: A Must-Read for Any Entrepreneur
Review: Baird provides a fantastic mix of practical information and advice. The explanations are easy to understand and as the sub-title indicates, this really is a "Guide." From helping you determine whether founding a startup is right for you, to understanding the differences between ISO's and NQSO's, Baird has it all.
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Summary: A must read for the new entrepreneur!
Review: Been coaching early stage hi tech entrepreneurs for 10 years. I am pushing the new edition hard! It is being sold all over the world. You should see considerable sales in Finland and in Scotland and now in Arizona. I pushed it hard in San Diego as well, when I was coaching entrepreneurs at UCSD's CONNECT Program. The new edition is excellent. It remains the single best book for early stage technology and life sciences entrepreneurs. You cover the basics with crispness and clarity rarely found in other similar books.
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Summary: Awesome start-up learnings!
Review: I only wish I had read this book before launching my first Internet business. Unlike any other I've read on the subject, Mike Baird's book goes into the reality of launching a successful hight tech start-up. Read this book and you'll definitely increase your chances of start-up success!
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Summary: Concise, Substantive advice with terrific staying power
Review: I read this book in early 1995. I realized then that starting my own company based on a new technology would be premature. Now, nearly 4 years later, I've had the chance to watch the underlying technology mature and grow. Following the logical, practical and spcific plans outlined out in this book, I have a development and business team incorporated with two years of seed funding, and can build toward the next stage. I don't actually own this book. In fact, I logged in here to buy it, so I could review the principles involved in the next stage. However, the few thorough readings I gave it back in 1995 have probably saved me many years of what would have been a very hard entrepreneurial experience.
Rating:
Summary: More substantive than other high tech entrepreneurial books
Review: I'm glad Michael L. Baird invested the time and his MBA project to share lessons he learned. His book is much more substantive than many of the high tech entrepreneurial books I've looked at. I particularly found the explanations of ownership and valuations useful. Although the examples don't reflect today's internet crazy markets, the lessons still apply.
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Summary: Great real world guide
Review: In a bold marketing experiment, Professional Publications, Inc., once made available online at eysu.org the entire contents of this all-new 2003 2nd Edition of "Engineering Your Start-up." Every page was searchable in PDF files.
Michael Baird (co-author)
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Summary: a must read in combination with others
Review: More substantive and more "specific" then any other such book I have read. Much more useful then "High Tech Startup" by Nesheim. Very enjoyable read without constantly reminding you that you might lose your house . One negative: very much written as a guide for engineers with an idea and no business knowledge; this means it lacks some depth when it comes to marketing issues.
Rating: 
Summary: The big picture for new entrepreneurs
Review: This book is a great introduction for beginners and intermediate experience level entrepreneurs. It covers everything at the right level between awareness and practical steps. It is an outstanding reference book that you will refer to again and again.
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