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Summary: Great Aid for Those Who Hate to Write Letters
Review: Bob Bly is well known in freelancing and copywriting circles, but his abilities probably aren't as well known outside those arenas. This book might just make him known to the average person or at least to the average business person (who in my experince usually hates having to write letters).Bly offers tips on writing letters of all types and includes some 300 samples of business and personal correspondence easily used and adapted by the individual to suit their own purposes.
The book is particularly helpful for business people who may be trying to close a sale, answer a complaint, offer a product or service, or offer thanks. Bly covers the nuts-and-bolts of letter writing as well as persuasive writing techniques. The book is filled with proven styles for attention-grabbing introductions, persuasive arguments, memorable phrases, and strong closings. It covers a wide gamut of types of letters, ranging from job hunting, sales, and fundraising to responding to criticism, expressing sympathy, and declining an offer. If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf.
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