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Rating: 
Summary: Covers all the bases
Review: I thought this book was very helpful in its advice on preparing for the application process, brainstorming ideas etc. I would have benefitted from more help about the essays- need more details. Although they give examples of good essays, they are all from people with exceptional experience and some special ethnic or unique background- need some from a regular MBA applicant who needs some help. All in all though, an excellent guide to the entire process. I would recommend it for anyone looking to apply. The only other thing this book needs is an update- the authors graduated years ago and the bus school environment has changed a lot since then!
Rating:
Summary: Out of date, but the basics stay the same
Review: If you skip over the parts where they tell you things like set aside time to call the school and request materials, this book is great. A new edition that recognizes the advent of that thing called a computer and its friend the internet, and this book would be five stars. Very valuable information.
Rating:
Summary: A useful tool
Review: My only warning is : don't think that with this kind of books you will get a seat in a top business school.This book is a useful tool to organize your postulation, the other "recipes" are not valuable. As a agenda, it is a good book.
Rating:
Summary: Out of date, but the basics stay the same
Review: The title offers the key to the MBA application process: Marketing. 1) Treat your application as a whole with each part adding a new piece to the jigsaw puzzle. Naturally, you must know the product (you) and the customer (school/admissions committee). 2) Know yourself. Determine your positioning statement first. What is the major theme that will pervade your application? What makes you different from the other 10,000+ Harvard applicants? 3) Know the school. Learn as much as you can about the schools. Each of them has a different market position and culture. You have to get past the information on the website or else you will bore the admissions committee to sleep. Visit the schools and talk to alumni. 4) Good tips on writing: keep it simple, write colorfully, edit mercilessly. (chapter 7) 5) 42 pages of essays, but if you want to see a lot of essays, read Richard Montauk's HOW TO GET INTO THE TOP MBA PROGRAMS (over 90 essays from 30 different people). As other reviewers mentioned, this book is not a bad place to start, but it is terribly outdated - no mention of the internet.
Rating:
Summary: Differentiate, Differentiate, Differentiate
Review: The title offers the key to the MBA application process: Marketing. 1) Treat your application as a whole with each part adding a new piece to the jigsaw puzzle. Naturally, you must know the product (you) and the customer (school/admissions committee). 2) Know yourself. Determine your positioning statement first. What is the major theme that will pervade your application? What makes you different from the other 10,000+ Harvard applicants? 3) Know the school. Learn as much as you can about the schools. Each of them has a different market position and culture. You have to get past the information on the website or else you will bore the admissions committee to sleep. Visit the schools and talk to alumni. 4) Good tips on writing: keep it simple, write colorfully, edit mercilessly. (chapter 7) 5) 42 pages of essays, but if you want to see a lot of essays, read Richard Montauk's HOW TO GET INTO THE TOP MBA PROGRAMS (over 90 essays from 30 different people). As other reviewers mentioned, this book is not a bad place to start, but it is terribly outdated - no mention of the internet.
Rating: 
Summary: Good but outdated
Review: This book is a must have if you are applying to business schools. It worked like a charm.
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