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Rating: Summary: A breakthrough business book on writing one! Review: I have read a truckload of books on writing and getting published. And, yes, there are a few good ones out there. But Tom's is by far the most complete guide I have found to writing for the business book market. I read it front to back in one day, and have reviewed several sections many times since. For a writer like me, the chapters on ghosting and collaborating are priceless.
Rating: Summary: The best-kept secret of successful consultants and gurus Review: It never ceases to amaze me how a run-of-the-mill business thinker gets more notice, prestige and income -- if he or she has a book in print -- than a brilliant business thinker does if that person is not yet published.My own career increased by an order of magnitude in more ways than I can count once I became a published author. In retrospect, I wish I had had Tom Gorman's practical, world-wise guide to show me the way. Tom has done it for others and he's done it for himself. He's not a "literary writer" lost in space, either -- he knows his way around the business world, as well as the high points and pitfalls of the publishing universe. To remain a legend in your own mind, avoid this book. But if you want to get on the sure-footed path to greater acceptance, income and influence, get Tom's book. Read it. Follow the advice. And join us among the ranks of published authors. -- David Garfinkel, co-author, "Digital Guerrilla Marketing," along with another print book and five ebooks
Rating: Summary: An astutely organized, matter-of-fact resource Review: One of the most robust and active publishing sectors is that of business books (especially in the areas of corporate management and product marketing nationally and internationally). Tom Gorman (author of more than a dozen business books), specifically intends Writing The Break Through Business Book to be a solid guide to getting a business book written and published. Gorman takes the aspiring business book writer from concept to development, to negotiation, and covers business aspects of getting business books written, published, and marketed. An astutely organized, matter-of-fact resource covering everything from whether one should hire a PR firm or a book publicist, to developing an idea in one sentence, to creating a "time budget" in accordance with one's publishing schedule and so much more, Writing The Break Through Business Book is recommended as being comprehensive, practical, and definitive.
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