The Sponsor's Toolkit

Rating:
Summary: My new bible
Review: This book is outstanding. It has totally revolutionised the way we approach our investment in sponsorship. I had never realised we were so backward until I read this book and it made so much sense. We are now in the process of renegotiating many of our sponsorships to get better results for the brand, not just put our logo in front of people.

The tools and checklists that are included in the book and on the CD-ROM have made changing our approach much easier. They work on all sizes and types of sponsorship. We have even customised some of them for our regional marketing people so that they can do a better job on the smaller sponsorships that they invest in.

I highly recommend this book to anyone interested in sponsorship.