Starting and Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine)

Rating:
Summary: This is exactly the book I needed!
Review: This book is exactly the book I have been searching for - for the past five years! It is well written, easy to read, full of useful and timely information and it's design makes the reader stop and think about what they are planning to do, have done and hope to do. The author is upbeat but realistic - she really lets the reader know when to beware and gives very useful tips on being aware of all the variables of the magazine publishing business. There are many, many examples and useful tips for problem solving. I was especially impresed with how clear, concise and easy it was to read - AND still quite interesting and enjoyable. A book for beginers and those already involved in the magazine publishing world.

Rating:
Summary: Starting and Running a Successful Newsletter or Magazine
Review: Woodard does an excellent job of explaining the financial aspects of magazine publishing. She also gives the reader many ideas on targeting an audience and advertisers. However, the book may fall a little short on creativity, such as how to color outside the lines in finding new ways to sell subscriptions and gain advertisers. Direct mailing and newstands can only go so far. Overall, the book allows the reader to get a good handle on the basics of starting a magazine.