Rating: 
Summary: A perfect guide to magazine publishing for beginners
Review: 'Starting & Running A Successful Newsletter Or Magazine' is a perfect and very practical guide to the magazine publishing. In the book you will find:---how to run a profitable publishing business ---how to rise start-up money ---how to find the best readers and turn them into loyal customers ---how to to use ancillary products to boost the bottom line ---how to develope a circulation strategy ---how to use the most efficient marketing channels ---how to attracte top-notch talent ---how to finde a publishing home on the Internet and much more others 'how to'. Cheryl Woodard have an excellent experience in this field. She is a co-founder of PC Magazine, PC World, Macworld and Publish -- all the magazines are also publishing now in Russian language. Cheryl writes a very interesting, useful, nice and inspiring book. I like the book very much and recomend it to anyone who is starting up his/her magazine or newsletter. Making a magazine is quite possible even you have't a half a million dollars account.
Rating:
Summary: A perfect guide to magazine publishing for beginners
Review: 'Starting & Running A Successful Newsletter Or Magazine' is a perfect and very practical guide to the magazine publishing. In the book you will find: ---how to run a profitable publishing business ---how to rise start-up money ---how to find the best readers and turn them into loyal customers ---how to to use ancillary products to boost the bottom line ---how to develope a circulation strategy ---how to use the most efficient marketing channels ---how to attracte top-notch talent ---how to finde a publishing home on the Internet and much more others 'how to'. Cheryl Woodard have an excellent experience in this field. She is a co-founder of PC Magazine, PC World, Macworld and Publish -- all the magazines are also publishing now in Russian language. Cheryl writes a very interesting, useful, nice and inspiring book. I like the book very much and recomend it to anyone who is starting up his/her magazine or newsletter. Making a magazine is quite possible even you have't a half a million dollars account.
Rating: 
Summary: Disappointed
Review: Admittedly, I was disappointed when I sifted through the pages to find that many subjects listed in the content pages had been barely discussed in depth. Although this is a book about the business of publishing it fails to cover adequately the subject of editorial schedules and disseminating information. The layout makes it difficult (I found) to take in the information and use it to your benefit. There are very little illustrations or visual examples of layouts to guide the inexperienced publisher. Much of the information is written in a general nature and is basically just common sense. I found myself, after reading a few chapters, asking many questions and the answers, I'm afraid, are not in this book. As someone new to the publishing business I was looking for something that I could use as a reliable guide taking me through the process step by step. Alas, this book did not meet my needs.
Rating:
Summary: Best Book I've Seen on the Topic
Review: Clear, concise and invaluable advice. It's the best book I've seen on this topic.
Rating:
Summary: Solid book
Review: Don't let the raw art of the cover deceive you: this is a very good book. It complements Samir Husni's Launch your Magazine, with solid information on the commercial side of a magazine: how to study your market before you launch that dream magazine, what circulation is (and how to target for your audience), how to estimate your fixed and variable publishing costs (and how to balance them with your estimated revenues so as to break-even and then make a profit), and lots of other details. There are a few obvious pieces of info, but I read it twice, and marvelled at the insights and expertise which Cheryl Woodard offers us for a bargain price. Now I guess I'll read it a third time.
Rating: 
Summary: Starting and Running a Successful Newsletter or Magazine
Review: I read three books like this one before starting my magazine. This one was definitely the most complete and understandable. She doesn't cover prining, computers or production technology. And she doesn't talk about writing or editing. But she does a great job showing you how to get subscribers, sell ads, raise startup money, and hire good people. If you want to start a magazine, forget the other books and read this one.
Rating: 
Summary: Great on financials, Lacking on creativity.
Review: I was amazed how informative this book is when it comes to getting the business started financially and how to devise a marketing plan, find employees and contractors, and build a readership. However, the book really gives no information on the creative aspect of the business, such as how to pick a layout scheme or weed out useless content. I feel more confident on the business side now, but am still lost as far as building the magazine itself.
Rating:
Summary: Great on financials, Lacking on creativity.
Review: I was amazed how informative this book is when it comes to getting the business started financially and how to devise a marketing plan, find employees and contractors, and build a readership. However, the book really gives no information on the creative aspect of the business, such as how to pick a layout scheme or weed out useless content. I feel more confident on the business side now, but am still lost as far as building the magazine itself.
Rating:
Summary: A Rare Classic! Highly Informative!
Review: If you're looking for a book that covers every inch of the magazine publishing industry, look no more... This book has it all! It's filled with realistic information that will help get you started with your own magazine. From how to develop a successful publication in today's marketplace to dealing with subscriptions and obtaining advertising commitments to building circulation to internet publishing--this book covers everything... Alltogether, it's the book you need to help get you started!
Rating:
Summary: Very good book
Review: This book has alot of useful information when it comes to setting a newletter or magazine business. Most of the information is geared towards setting up a magazine but it is helpful none the less. I would recommend this book to others.
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