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Rating:  Summary: This author captures the essence of firefighting today. Review: Alan Brunacini has put into words what the standard for any fire service organization should be. This book is entertaining, enlighting, and on the mark. I have been a firefighter for over twenty years and seen firefighters that are truly great, and firefighters that seem to get the job done but have no special spark. I have always tried to figure out "What is the difference between the two?" Chief Brunacini, details the difference. The really great firefighters obviously take that extra effort to do the job right. Alan Brunacini describes how it can be done and has been done. The only problem with the "WOW" service he is talking about is it will take a lot of understanding by management to get to this level. This new standard for the fire service is not for the future, it is NOW. This book describes a standard of service that every firefighter can understand, can attain, and feel great about. Bravo Bruno.
Rating:  Summary: A Must Read Book for Fire and EMS Administrators! Review: An excellent look at an often neglected topic!
Rating:  Summary: This author captures the essence of firefighting today. Review: As a relative newcomer to the fire service (volunteer of two years) I was inspired by this book which covers a fire departments' duty to the public. Cheif Brunacini urges firemen and fire departments to go beyond the traditional duty of extenguishing fires to one that recognizes that often there is extra time during and after an incident to go the extra mile to get a "WOW!" recation from "customers" (taxpayers). He also points out the subtleties of increased morale and image of the department with such an approach. This book is very easy reading, laced with lots of good humor, anecdotes and illustrations.
Rating:  Summary: An important area of the Fire Service Review: Brunacini covers customer service in a to the point witty way. His book is written in plain english and includes past experiences. A good read for those interested in fire service customer service from cover to cover.
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