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Rating: 
Summary: Opens up the world of possibilities!
Review: I am impressed with how many examples Kennedy provides of unique and unusual ways people "reinvented" their ideas. The examples really spark the imagination and desire to find your own million-dollar idea by seeing things with a new perspective. This book is a great catalyst for jump starting the process of looking at your products and services through a new "lens!"
Rating:
Summary: Great, real-world ideas
Review: The thing that sets this book apart is that it is filled with specific examples from many, many entreprenurial businesses. I find great value in seeing how other people have met challenges, and from applying their ideas. I run a successful small business, but find it very useful to read books such as this to jolt me out of my routine. And, there are enough workable ideas here to re-energize me and (obviously) raise our income substantially. ONe of my favorite small business/home office magazines used to run monthly articles profiling successful small-business folks, and I found it very useful. Unfortunately, this magazine rarely ever has such useful articles--but it is, to me, a wonderful way to learn--and I have just ordered 2 more of Dan Kennedy's books because of the specific instances and examples in this one. Great book!
Rating:
Summary: Top-Notch Marketing Masterpiece - Highly Recommended
Review: This book gives you most of the marketing strategies and tactics Dan usually shares in his exclusive and very expensive seminars. This book is an absolute gem! If you are an entreprenuer, this book will give you dozens of immediately implementable strategies for growing your business and profits. And at under $10, it is a STEAL.
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