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Summary: A superb book to help everyone understand the news media
Review: It is the most practical, informative and user friendly book on the news media I have come across. The format is excellent and the style is conversational and direct - very refreshing! Clarence Jones just gives the reader firm practical advice on understanding the news media. Whether you are a scientist, engineer or a seasoned human dimentions/public relations specialist, this book has superb advice and help for you. The information is pertinent and to the point. Clarence Jones justifiably sounds like a true authority on the topic.
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Summary: "Winning" Lives up to its name
Review: Jones does a great job of teaching people how to "win" with the media as opposed to "surviving" or "defeating" the media. That mindset change is key for most people. I learned many new tricks of the trade from reading his book.
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Summary: A Good Book Gets Even Better
Review: Now in it's 2001 edition, this continues to be the best book ever written on media relations. Clarence Jones, an award-winning investigative reporter in both print and television, has again updated and enhanced what for many of us has become the definitive text on the subject. In clear, conversational, and easy-to-read prose, Jones explains the inner workings of the news business and offers sage, commonsense advice on how to build positive relations with the news media, get your organization's activities covered, and manage the inevitable "bad news" situation that can befall any institution.The world of media relations is constantly changing and, as befits the "Bible" of this field, Jones has again updated his book with analysis of current trends, court decisions, and case studies. As mass communications has entered the Age of the Internet, so too does this book offer "up to the minute" guidance on communicating in the 21st Century. As a PR practitioner with 22 years experience in local government, law enforcement and emergency services, I haven't found a text that comes close to providing the practical, up to date advice found here. If I were reduced to having only one media relations tect on my bookshelf, this would be it. Best of all, in a time when America has became cynical and jaded about "spin doctoring," Clarence Jones makes clear, well-supported arguments for practicing the craft of PR in an honest and ethical manner. The words I wrote about the last edition continue to hold true...whether you're a corporate PR staffer, a community activist trying to write your first news release, or someone trying to cope with the 15 minutes of fame Andy Warhol promised each of us, you'll want to read this book and keep it on your shelf as a ready reference.
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Summary: Simply the best book ever on media relations!
Review: Whether you're a public relations professional, a journalism junkie, or simply someone who wants to learn more about how news is made, you'll want to read this book. Clarence Jones, an award-winning investigative reporter in both print and television, has created this latest edition of what has become a classic text. In clear, easy-to-read prose, Jones explains the inner workings of the news business and offers sage, commonsense advice on how to build relations with the news media, get your organization's activities covered, and manage the inevitable "bad news" situations that can happen to any institution. This is the latest edition of a book that many folks consider the "Bible" of media relations, and one of its strongest features is the author's "up to the minute" analysis of media trends, court decisions, and case studies. After 19 years of experience in media relations in local government, law enforcement, and emergency services, I still learned a lot from this book (and I've read previous editions). Best of all, in a time when many of us have grown jaded and cynical by the machinations of lawyers and "spin doctors," Jones makes clear, well-supported arguments for telling the truth and doing the right thing...restoring honor and decency in an arena that needs it. Whether you're a corporate PR staffer, a community activist trying to write your first news release, or someone on the verge of experiencing the 15 minutes of fame Andy Warhol promised everyone, you'll want to read this book...then keep it on your shelf as a ready reference.
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