Rating: 
Summary: No one who deals with the media should be without it!!!
Review: As one who deals with the media on a daily basis, and has read dozens of books on the subject, I found Jones' book to be filled with new insight and fresh perspectives on ways to actually "win" with the media. I would recommend it highly for even the most seasoned of veterans. Jones' book proves conclusively that you can teach an old dog new tricks. I would consider it as a "bible" on the subject...well worth the investment
Rating:
Summary: simply the best
Review: Clarence Jones has a real winner here and has for years. My only regret is that I only recently became aware of his publication. It is easily the most comprehensive, yet practical guide to dealing with the media that I have run across on the market. Jones' work is very readable and well organized so that you can quickly find information relevant to your particular need. Of equal importance, he has kept the book current over the years. He has successfully adapted to the constantly changing dynamics and practices of the industry. Quite simply, I believe that this book is a "must read" for anyone who interacts with the media on a regular basis. Having recently aquired an MA in communication studies, I have read my share of books on similar topics; "Winning with the News Media" simply has no peer.
Rating:
Summary: simply the best
Review: Clarence Jones has a real winner here and has for years. My only regret is that I only recently became aware of his publication. It is easily the most comprehensive, yet practical guide to dealing with the media that I have run across on the market. Jones' work is very readable and well organized so that you can quickly find information relevant to your particular need. Of equal importance, he has kept the book current over the years. He has successfully adapted to the constantly changing dynamics and practices of the industry. Quite simply, I believe that this book is a "must read" for anyone who interacts with the media on a regular basis. Having recently aquired an MA in communication studies, I have read my share of books on similar topics; "Winning with the News Media" simply has no peer.
Rating: 
Summary: This is America's best book on news media relations.
Review: Clarence Jones was one of the nation's most honored investigative reporters in both newspapers and TV before he wrote this book. Then he left reporting to teach people like you how to cope with reporters and editors, cameras and microphones. The new, 1999 Edition is the Sixth Printing. Four hundred pages of easy-to-read and easy-to-find material for everything you need to know to defend yourself or do a better job of selling your side of the story. Winning with the News Media is the ultimate reference for media strategy, personal media skills, and inside information on how the media operate.
Rating: 
Summary: a must-have
Review: I must admit, as a Public Information professional I at first found Jones' writing style and key points for working with the media rather simplistic. But as I continued reading, I found myself marking and underlining passage after passage. As a spokeman and media relations officer within NATO, and having just returned as a spokesman for NATO operations in Macedonia during a major deployment of troops, I wished I had read this book before I went there. I was doing as many as 20 interviews per day ranging from live stand-ups with CNN and BBC, to radio call-ins and newspaper interviews representing media world-wide. This book reinforced everything I learned leading up to and during that experience, stating clearly what's important and why, as well as many tips and techiques that seem rather minor but are really quite important when push comes to shove and you find yourself face-to-face with a reporter. I will use many points from this book to further refine my own training program for senior leaders within NATO and to prepare them for interviews. A great resource that has found a prominent place among my professional books.
Rating:
Summary: For Beginner and Pro Alike
Review: I must admit, as a Public Information professional I at first found Jones' writing style and key points for working with the media rather simplistic. But as I continued reading, I found myself marking and underlining passage after passage. As a spokeman and media relations officer within NATO, and having just returned as a spokesman for NATO operations in Macedonia during a major deployment of troops, I wished I had read this book before I went there. I was doing as many as 20 interviews per day ranging from live stand-ups with CNN and BBC, to radio call-ins and newspaper interviews representing media world-wide. This book reinforced everything I learned leading up to and during that experience, stating clearly what's important and why, as well as many tips and techiques that seem rather minor but are really quite important when push comes to shove and you find yourself face-to-face with a reporter. I will use many points from this book to further refine my own training program for senior leaders within NATO and to prepare them for interviews. A great resource that has found a prominent place among my professional books.
Rating:
Summary: A Spokespersons - How to Guide
Review: I work as a Public Infomation Officer and Paramedic for EVAC Ambulance in Volusia County, FL (Daytona Beach / Metro Area). This book is is quite simply the BEST how to guide to any one who works with the media. Clarence Jones continues his tradition of excellence with the new and revised 2001 edition. Don't hesitate just buy it, you'll love it.
Rating:
Summary: The Publicity Hound says "2 thumbs up!"
Review: If I had to pick only one book of the hundreds written on how to deal with the media, this would be the one I'd recommend. In fact, when I reviewed an earlier edition of this book several years ago for my newsletter, The Publicity Hound, I said that this was the book I wish I had written. As a former newspaper editor who worked in the business 22 years, I thought I knew it all, and more. I didn't, particularly when it came to TV. I couldn't put the book down.
Clarence Jones, a former award-winning investigative reporter in both newspapers and TV, knows his stuff, including all the tricks reporters use to loosen your lips. The book is pithy, with easy-to-read chapters broken down into numerous sub-heads--making it easy to find exactly what you're looking for in a hurry.
Jones takes you inside the heads and brains of working journalists. He explains how they think, how they react, and what they have the power to do to you if you don't play by their rules.
I read an earlier edition from cover to cover and referred to it so often in my consulting practice that the book literally fell apart from use. When I scanned this 8th edition, I got lost in it AGAIN, long past my bedtime. Reading it will make you much smarter, much savvier and much better prepared to meet the media when bad news strikes. Even if all the stories about you are good (yeah, right), please don't do another interivew unless you read this book first.
Joan Stewart
The Publicity Hound
http://www.PublicityHound.com
Rating:
Summary: a must-have
Review: If you deal with the media then you should have read this book already. I read Michael Levine's Guerrilla PR Wired, a brilliant book on PR, and then read Winning With The News Media. Both were influential in my career.
Rating:
Summary: A superb book to help everyone understand the news media
Review: It is the most practical, informative and user friendly book on the news media I have come across. The format is excellent and the style is conversational and direct - very refreshing! Clarence Jones just gives the reader firm practical advice on understanding the news media. Whether you are a scientist, engineer or a seasoned human dimentions/public relations specialist, this book has superb advice and help for you. The information is pertinent and to the point. Clarence Jones justifiably sounds like a true authority on the topic.
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