Rating: Summary: How to avoid an attack of The Elongated Yellow Fruit Review: "The Associated Press Guide to News Writing" makes more points in 136 pages than do most writing books four times the size. One would expect no less from a master news editor like Rene Chappon. The formula Cappon follows is to write a very brief explanation of a problem; an example of the problem; a sentence dissecting the example; a rewriting of the problem sentence; and a summary of the topic. The result is almost always memorable. Consider this typical section on The Elegant Variation (capitalized words below are italicized in the original):*** Writers who believe that the repetition of plain words within shouting distance of each other is crude take off on synonym safaris.... It's all the more grotesque as there are few true synonyms and the author may introduce misfits: "The mayor's task force was asked to meet with the owners of the STRUCTURES, discuss whether they wanted their BUILDINGS preserved, and recommend ways to adapt older EDIFICES to new use." STRUCTURES could be anything and EDIFICES is too grandiose; the story concerns commercial and apartment buildings. If the author didn't want to repeat BUILDINGS, a pronoun was the way out: "...to meet with the owners of the buildings, discuss whether they wanted THEM preserved, and recommend ways to adapt the older ones to new uses." The same craving for daintiness will convert elephants to PACHYDERMS, dogs to CANINES, cats to FELINES, tigers to STRIPED PREDATORS and cars to VEHICLES. Petroleum becomes BLACK GOLD, snow becomes WHITE POWDER (a justly forgotten poet once called it "God's dandruff"), a banana turns into THE ELONGATED YELLOW FRUIT. *** The benefit of this style is that Cappon's admonitions pop up unasked whenever we commit one of the sins he identifies. I find that "elongated yellow fruit" frequently superimposes itself on my more tortured prose.
Rating: Summary: An exceptional guide to newswriting Review: AP Guide to Newswriting would have to be the most informative and thorough book on newswriting I have come across. It is clear and concise and deserves a prominent position on every journalists bookshelf. With the excellent price tag why hesitate? Now, if only I could get all newswriters' to follow Cappon's example. Thanks Cappon for keeping it short and sweet!
Rating: Summary: Good Resource Review: As a college journalism minor, I found a lot of information in this book.
When the author makes the case for using "said" to attribute quotes, it does make writing the quotes into the story much easier. However, I don't like using the same word over and over again, but that's a personal thing. I do like how it makes it easier to decide how to give credit for a quote though, less guess work on the part of the writer.
The "Mixed Metaphor" section of the book was great for evaluating my personal writing.
The examples in the book are pretty good articles. I really liked "Churubusco's All Round Nice Guy". I read the story and thought that it was a little reminiscent of Anna Quindlan's style of writing, especially in her piece "Homeless".
Had I not needed this book for my journalism class, I most likely would not have bought it. However, I think that it is a good resource for those who write.
Rating: Summary: Excellent for PR and marketing journeymen Review: As the owner of a 17 year old PR and marketing firm, I always look for ways to improve the knowledge of my associate staff writers. This book is an excellent guide to usage in writing "newsy" articles, short news bits, and even public relations releases (press releases). With the explosion of content on the Internet, this kind of guide has become invaluable to any content editor who needs to provide clear, concise editorial material for on-line readers of any industry or niche. Highly recommended! (Just ordered a second copy!).
Rating: Summary: Excellent for PR and marketing journeymen Review: As the owner of a 17 year old PR and marketing firm, I always look for ways to improve the knowledge of my associate staff writers. This book is an excellent guide to usage in writing "newsy" articles, short news bits, and even public relations releases (press releases). With the explosion of content on the Internet, this kind of guide has become invaluable to any content editor who needs to provide clear, concise editorial material for on-line readers of any industry or niche. Highly recommended! (Just ordered a second copy!).
Rating: Summary: Thoughtful and funny reference for news writing Review: Associated Press Editor Cappon does an excellent job of outlining and discussing important principles in news writing. He emphasizes short, concise writing, and provides readers with many suggestions for attaining this conciseness in their writing. The book includes a chapter on features and discusses other specialized styles in various parts of the book. I highly recommend this book to anyone who is looking to improve their writing (news or otherwise) or anyone who wants to become more concise!
Rating: Summary: Get his name right on your listing Review: His name is Rene J. Cappon, not Rene J. Word Cappon. Shees
Rating: Summary: I thought I knew everything there is to know to get by! Review: How wrong I was. I was aghast at the list of writers' flubs I've committed over the years; appalled that no-one else has ever pointed out to me; and shocked that, afeter 15 years of learning this language, I still have so much to learn. Thank you R J Cappon!
Rating: Summary: I thought I knew everything there is to know to get by! Review: How wrong I was. I was aghast at the list of writers' flubs I've committed over the years; appalled that no-one else has ever pointed out to me; and shocked that, afeter 15 years of learning this language, I still have so much to learn. Thank you R J Cappon!
Rating: Summary: I liked it so much I read it twice! Review: I am a 17 year old novice at journalism. I write local sports coverage for a professional paper. I don't know what I could have done without this book. The back few pages were especially helpful when I didn't know what the difference between infer or imply were, or alternately and alternatively. It's a great desk reference as well as a good how-to read.
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