Rating: 
Summary: LUV conquers all
Review: This book is inspiring. Anyone who wants to see
what it is like to work for an organization that
puts its employees first, try this book. An enjoyable breezy read.
Rating: 
Summary: Extended Press Release
Review: This book is nothing more than a simple-minded, extended recycling of old press release material. It is a vanity book that has virtually no information in terms of business analysis or economic context for the phenomenon of SWA. For example, why do the Big Bad Opponents of SWA fight so hard to keep restrict their operation? And what are the facts that supported various rulings against SWA? I suspect there were some legitimate issues involved. None are discussed.
Neither does the book provide an interesting or coherent personal philosophy of the prime mover of the company, in the way that some of the books about Sam Walton of WalMart have done. Either approach would have been interesting and worth the read.
If you want a copy, I would be happy to give you mine, but it went out to be recycled -- again.
Rating:
Summary: Unprofessional,boring, stupid reading
Review: This book is totally dissapointing. The authors have no knowledge of aviation business. All the book is just ass-leaking of SWA. They should have done more research just to understand how airline business work.
The book repeats and repeats the same. It is just honoring of SWA. SWA has no flaws, SWA is the best etc. And there is no explanation why it is best. It is just abstract explnations from textbooks on Leadearship etc. There is no logyc connection between the statements they make and the results they come to in this book.
If you have too much money and time to waste, and you are a masohistic type of person who likes to be dissapointed by some stupid mediocre unprofessional writing by people who do not know anything the thing they write about - this book for you. Otherwise - just forget about the book called "Nuts!" by Freibergs and look for another good source of information about SWA.
Rating:
Summary: Southwest Management Culture
Review: This book provides an enormous amount of guidance to those who want to understand what good management is about or who want to develop the skills of management.What this book does is to show that management is a difficult and ongoing job even when the company has a straight forward strategy and culture. It shows the managememt effort taken to develop and maintain the fun culture whilst at the same time provide a first class service. Nuts should be a required reading for all managers and students of management.
Rating: 
Summary: Good Management + Business book
Review: This book should be made mandatory for every SWA employee or SWA fan but other than that I wouldn't recommend it to anybody else because they will grow bored after a few chapters.
Rating: 
Summary: An Excellent, Inspirationsl Book
Review: This is a fascinating look at the culture and habits that have sprung Southwest Airlines to the top of the heap. The most important piece of information I got from this book was the importance of knowing what you believe in and where you are going, and then sticking to it. The last two chapters were a little repetitive, but the book was on my list of best books this year.
Rating:
Summary: Good Book on Management
Review: This is a good book on management. The authors discusses how SouthWest Airlines manages problems under tight constraints and intense competition. The book emphasises how "out of box" thinking helps achieve the results faster. It shows how the rules can be re-defined and make impossible to happen. It gives a whole new perspective on how Airlines should operate. It sets new records to be surpassed by itself. Gives good insights in to the corporate recruiting and retention of the employees. On a personal level, it is a good book on how to manage in difficult times, how to manage with limited resources, how to be optimistic, how with courage, determination and constancy of purpose one can overcome heavy odds in personal life to fulfill one's dreams. Every 15 days I read a new book on management/self-help. But this is the only book I continuously refer to again and again. It has changed my attitude altogether. I feel every corporation wishing to transform the work culture from dull and boring to interesting work place should give this book to every employee.
Rating:
Summary: Highly recommend!
Review: This is an excellent book! Everyone who works in customer service, from CEO's to grunts, like myself, should read this book! Learn how and why Southwest Airlines continues to be an industry leader and a company that people knock down the door to work for
Rating:
Summary: GREAT BOOK
Review: This is by far the best book I have ever read. It is just great. I am in the process of reading it now, i got it this morning and have read about 150 of the oages so far. I love this book! It has told me so much about Southwest Airlines. In the future I am planning to open up an airline and a lot of the things I read in this book will be in my mind at that time.
Rating:
Summary: A Southwest Employee writes Read this Book
Review: Well being with Southwest for several years, I must say the notion of a entire book being devoted to a airline does seem a little too much. But after reading I have recommended it to alot of people in the business world. There is alot that can be learned from job satisfaction. I as well as my co-workers feel like a family each and every day we go out of our way to make OUR customers feel welcome as well as making sure we get them to where they need to go. Everything you will read about is true. These two authors researched our Culture really well. Herb is like a Dad to all of us, If you fly Southwest thanks we luv your business. ---JB
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