Rating: Summary: A toolkit you must carry with you... Review: After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.
Rating: Summary: A toolkit you must carry with you... Review: After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.
Rating: Summary: A must-read for nonprofits Review: An accessible and invaluable resource. The tips and tools provided are easy to follow and essential for any organization working to create a successful sponsorship.
Rating: Summary: A must for any non-profit considering sponsorships. Review: I wish I had read this book years ago. Ms. Grey starts out with a simple truth that unfortunatley the majority of Development professional do not know, which is in seeking sponsorship dollars you are offering the company a product and not seeking a donation. She also stresses the need for each sponsorship proposal to be expressly designed for the individual company unlike the traditional "boiler plate corporate proposal". The non-profit needs to show the monetary value of what they are offering the company. Since reading Ms. Grey's book we have finally developed a real sponsorship program that is bringing in the funds that we need.
Rating: Summary: WOW Review: I've read nearly a dozen books on the business of sponsorship, and this ranks near the top. It's full of useful information. The book helped me see some things in a new light. For beginning sponsor seekers, this book is worth it's weight in gold. I hope my competition doesn't get their hands on it.
Rating: Summary: Great book, Very helpful tool Review: If you are seeking a sponsor, this is the book for you. In a step by step format, in great DETAIL, the authors take you through all aspects of sponsorship: how to prepare if you are seeking a sponsor, what you have to offer, how sponsors see the world and what they look for, creating a marketing plan and how to write a proposal. This was the dream book I was looking for. It is an invaluable guide and, I think, the gold standard for those seeking sponsorship.
Rating: Summary: Strategy meets Tactics Review: This book does an excellent job of combining strategic thinking and planning with execution. Unlike many similar efforts that focus solely on tactics, Sponsorship Seeker's Toolkit talks through the essentials of strategy and objectives backed up with comprehensive tactical suggestions and templates. The authors clearly bring real life experience and expertise to the book, making it a must-read for sponsorship seekers from all industries.
Rating: Summary: Strategy meets Tactics Review: This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. It used to break my heart to see needy and well meaning organisations waste valuable resources sending poorly targetted proposals. Sponsees with the good sense to use a guide like the sponsorship toolkit, will greatly enhance their chances of finding a suitable sponsorship partner. Good luck!
Rating: Summary: Buy this book Review: This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. It used to break my heart to see needy and well meaning organisations waste valuable resources sending poorly targetted proposals. Sponsees with the good sense to use a guide like the sponsorship toolkit, will greatly enhance their chances of finding a suitable sponsorship partner. Good luck!
Rating: Summary: An essential tool for nonprofits Review: This is a gem for organizations willing to take a new road to generating funds. Ms. Grey and Ms. Skildum Reid have provided a roadmap for nonprofits who are tired of fundraising and writing grants. Kudos to them!
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