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Rating: 
Summary: Key messages get lost
Review: ...There is a whole industry surrounding strategic planning, and the language of this industry is laden with jargon, that is words devoid of any real meaning. Hence, "structure," "facilitate," and "implement" have become an empty mantra with no power. The tendency to ascribe power and authority to organizations rather to the people who work within business, government, and industry undermines many such approaches, and though this book acknowledges that the power is with the people, that message gets lost in the language. Moreover, it's just not that helpful to read that "The outside world can be hostile, difficult to understand, and sometimes impossible to influence." Too often, I find the advice and observations do not seem like what those working in the trenches need. Though many folks swear by illustrations laden with arrows, boxes, shading, ALL CAPS, and such, I'm unable to process these sorts of graphics, focusing instead on the disparate elements and wishing I could have worked hand-in-hand with the publisher, author, anyone to suggest friendlier, more understandable designs.
Rating: 
Summary: A Must for all Strategic Planning
Review: This book has become my bible for developing strategic plans and marketing plans. It offers a great outline for strategic plans, as well as a detailed plan on how to facilitate the information gathering process. This book, however, is appropriate for not only team-based strategic planning, but also for those working on projects alone. I have recommended this book to several of my associates.
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