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Summary: The Best Book I've Read About Writing Persuasively
Review: This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
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Summary: A great resource, check out Bly'sGetting Your Book Published
Review: This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Getting Your Book Published, one of his newest titles has in fact helped me land a publishing deal.
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Summary: A terrific book full of useful advice for anyone who writes.
Review: This is one of the most useful books I have ever come across. With power and wit, Bly provides the essentials of persuasive writing. His examples are right on target and memorable. If you don't know the difference between marketing features vs. benefits, you will after reading this book. While it reads smoothly, this is truly more of a classic reference book than a typical business book.
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Summary: A must-read for every type of writer
Review: This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. That's a vital part of copywriting but it's also important in writing generally (and I've been published numerous times, but never written an ad). If you have to have one book to improve your writing, no matter what your style, this is the one.
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Summary: Writing to Sell
Review: To sell your product (in my case books), you have to describe it in (glowing) terms that relate to the needs of the potential buyer. Bob Bly describes writing to sell. He shows you how to draft print advertisements, direct mail pieces, brochures, catalog copy, public-relations material and broadcast commercials. Bob Bly is an extraordinarily successful copy writer who specializes in business-to-business and direct-resopnse advertising. As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this volume to book publishers. DanPoynter@ParaPublishing.com.
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Summary: The bomb
Review: Yes, for once I agree with the other reviewers, this book realy is very good. Lots of timeless principles - go on, get stuck in!
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