Description:
What business owner or manager isn't constantly wondering how the onset of the Internet age will impact business in the months and years to come? The Digital Enterprise, a collection of perceptive articles on various aspects of the technological revolution originally published in the Harvard Business Review, provides an insightful base of information that leaders can use to help sort out the possibilities and prepare for the challenges ahead. Edited by the Review's executive editor, Nicholas G. Carr, this book "explores the form and economics of the new digital infrastructure and considers its influence over the day-to-day decisions executives and entrepreneurs need to make" through writings of such authoritative sources as John Hagel III, Adrian J. Slywotzky, Gary Hamel, and some 18 others. Divided into three parts, The Digital Enterprise offers a close look at ways technology is "Remodeling Business" (including "how the value chain is constructed, how individual companies determine their positioning and scope, and how interactions between companies are carried out); "Remaking Markets" (by "altering the buying process, both in consumer and in business-to-business markets"); and "Reimagining Management" (through "operational implications of the Internet and... practical advice on how to organize and motivate people"). Individually, the 13 articles cover the current spectrum of thought on the Internet and business. Collectively, they offer as astute a picture of the overall relationship and where it might be headed as today's curious businessperson is likely to find. --Howard Rothman
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