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Rating: 
Summary: Great Book for Trainers, Consultants and Infopreneurs !
Review: ...I read this book when it first came out.
I liked the simplicity of it. It has a good recipe for running
your website consulting firm and gives you hardcore technical information and strategy for us computer engineers alike.
I kept this as a basic reference for myself if I needed info
on HTML, VRML, Plugins, Cookies, JPEGS, UUNET and Business Planning. Enjoy. ...
Rating:
Summary: What a great read!
Review: BALDERDASH. Upon reading the first review on this page, from "A Reader," (I never trust anonymous reviews, nor those from reviewers with email addresses from HotMail, Juno, etc.), I went to my local Borders to check out this book. It has NOTHING to do with helping a Web Site Designer to promote one's business. Not a single mention of strategies for Designers. In addition, the book regurgitates simple, common-sense business practices (addressed to Internet *Consultants*, not Designers) that I've seen discussed a jillion times before. For example: have a brochure, send mailings, check out what the competition is doing, read J. Conrad Levinson's books, etc., etc. The HTML info, being over two years old, is severely out of date. DO NOT buy this book if you are an aspiring Web Site Designer; it *ain't* directed to you. I've given the book One Star because of its paucity of material specifically for Internet Consultants. Not much "new" here.
Rating: 
Summary: NOT a book for aspiring Web Site Designers
Review: BALDERDASH. Upon reading the first review on this page, from "A Reader," (I never trust anonymous reviews, nor those from reviewers with email addresses from HotMail, Juno, etc.), I went to my local Borders to check out this book. It has NOTHING to do with helping a Web Site Designer to promote one's business. Not a single mention of strategies for Designers. In addition, the book regurgitates simple, common-sense business practices (addressed to Internet *Consultants*, not Designers) that I've seen discussed a jillion times before. For example: have a brochure, send mailings, check out what the competition is doing, read J. Conrad Levinson's books, etc., etc. The HTML info, being over two years old, is severely out of date. DO NOT buy this book if you are an aspiring Web Site Designer; it *ain't* directed to you. I've given the book One Star because of its paucity of material specifically for Internet Consultants. Not much "new" here.
Rating:
Summary: What a great read!
Review: I recently finished the book. What a great read. I zipped through it, and now keep it handy as a reference tool. I espeically found the section on fees and charging for Internet based services to be helpful. We started in the marketing business, with a specialty in sponsorship -- the ultimate in analog communications. Having built LitLamp.com, we have developed expertise in web strategy, planning, interface with engineers, copywriting and website promotion. We are now developing plans to begin offering these services. Here at LitLamp.com your words have become a part of our daily banter. There is so little quality information available to web entrepreneurs who are breaking new ground. More sizzle than steak. Your book came at just the right time.
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Summary: Everything you need to know about starting a running a biz
Review: I'm new to this field and was quite confused about how to set up a Web development business. This book really opened the door for me. It not only gave me the fundamentals that I needed to understand Web design fundamentals but it gave me an encyclopedia of knowledge for actually running my business. Stuff like PR, brochures. All of this is quite necessary for a novice like me. It's a great read!
Rating:
Summary: Took her course and now I'm buying the book
Review: Jessica has taught this subject matter on the HP website. The course was great. I built my first website successfully because of her. Now I'm going professional. I was laid off a few months ago and needed a new career. Jessica gave me confidence in her course and her book gives me all sorts of ideas! I hope to make my first million soon :-) and it will be all because of Jessica.
Rating: 
Summary: Why you should read this book!
Review: The times. They are a'changing. Agriculture. Steel. Publishing. Transportation. Not exactly industries of the past. But no longer the wielder of economic miracles. No longer the employer of millions of fresh faced young people just with diplomas in their hands, or eager immigrants who smile as they gaze at the lady in the harbor. Today's times pivot around one industry. And one industry only. Technology.
Technology certainly seems to be the answer. It's certainly the solution for the millions of organizations who use the various forms of it in their businesses. From knitting machines that use software to weave beautiful, but complex, patterns to your local Burger King where push button accuracy does everything from record sales to re-order inventory. From distance learning via satellite to a rural doctor making use of videoconferencing to confer with a medical institution in a large city. Technology has become the center of our very way of life.
And now there's a new kid on the block. Thousands of computers. And millions of people. All connected. All talking to each other. It's the Internet. Once the private communication network of academics and the military, the Internet has opened its arms to welcome the rest of the world.
In particular it's welcoming you. For in this brave new interconnected world there's a whole new breed of professional. The Internet consultant.
Equal parts writer, programmer and graphics experts, the Internet consultant is, in the vernacular of the Web, a "cool" job. And a potentially lucrative one. There are thousands of businesses already doing business on the Web. But there are more waiting in the wings.
They're waiting for you. But what do you do if you're not exactly sure of what the Internet is? Don't know a gif from a jpeg. Or maybe you think that java is a new flavor at your local coffee bar. Or are certain that you'll never understand how to run your own business. What do you do to get up to speed fast, get on-line and start making money? Read this book. (Even if you're an expert, you're going to find this book a great reference -check out Part II and the appendices.
The Guide to Internet Consulting is for programmers, graphic designers, writers, copywriters, sailors, truck drivers, Indian chiefs and anybody else with an inclination to get in on the ground floor of this brave new world. In other words, it's for you.
The Guide is really unique. In this one, not even very fat, volume you'll find everything you need to know to get on-line and in-the-money. In the get on-line section you'll find five chapters that are rich in the techniques of Web development. You'll learn what the Internet is. By the end of chapter two you'll be writing your very own HTML-based homepages. I promise. And by chapter three you'll be conversant in the likes of Java (no, it's not coffee), forms, frames, e-mail, ftp, CGI scripts and a host of other Webniques. You'll even learn about sexy things like "shocked" Web pages using Macromedia's Shockwave, VRML, 3D and animation.
In chapter four you'll go from having two left thumbs to drawing two left thumbs - or at least finding out where on the Web to get free art that shows two left thumbs. Learn about transparency, interlacing and Ugh! Palette conflict. While artistic talent is nice, in the age of technology, you can skim by without it. What you can't skim by is understanding all about Web servers. Chapter five does that. You'll find some interesting case histories here about how other folks handle serving up the Web. You'll also learn how to choose an Internet Service Provider; when you should set up your own site and when you shouldn't; and how to pick Web server software, where to find it and where to install it. RealAudio, using databases, secured servers, and chat are topics you won't want to miss.
By the time chapter six rolls around, you'll wonder what's left to cover. But knowing how to code HTML, write a Java script, design a cool graphic and set-up a server are only part of being an Internet consultant. The most important part of being an Internet consultant is the business part.
Wow! An Internet book that discusses business? Yes. There are too many folks out there who think that "doing a little work on the side" is being a consultant. From chapter six on out, the in-the-money section of the book, the Guide is going to show you how to pay your mortgage with your new found skills. Heck, it's going to show you how to pay off your mortgage. You know, even if you didn't want to start an Internet business this book would be an excellent reference on what it takes to start and stay in business. It's filled with tried and true methods. The ones being used by successful people today. That's what makes it different from all those other marketing and business books out there. They're written by marketing, public relations and advertising types who "advise" people on business. This book provides advice by someone who's doing the business of technology - your business - successfully for a decade. No advice from a marketing guru. Just advice from someone in the same boat as you. A boat, by the way, that's still sailing after ten years.
No philosophy here. No painful discussions about every nuance of marketing. Just short, to the point, tried and true advice. And in the easy-to-read form of checklists. Just rip out those pages, scotch-tape them to your PC and follow the instructions. In chapter six you'll learn how to assess the playing field and find out what your competitors are up to. You need this competitive intelligence to figure out what fees to charge and even what to put in your literature. You'll also learn how to create a marketing plan, how to steer your own mission and goals towards success and the value of building your own Web site.
In chapter seven you're going to learn a thing or two about auto-marketing your business. From the Web to telemarketing. From faxmail to where to go to get data to fill your prospect database. You'll even learn a trick or two about making an Interactive demo CD to lure business to your front door.
In chapters eight and nine you're going to get a crash course on the traditional techniques of paper-based direct mail, newsletters, sales letters, public relations and advertising. You're going to find out everything from how to get written about
to getting your own articles published. These chapters will answer the questions: when and where do I advertise? How much does it cost? How can I get it cheaper? How do I write a press release? What kind of publicity stunts can I pull to get noticed? What should go into my literature package? My press package? And on and on and on...... Where in chapter 10 we discuss setting fees and taking the plunge into expansion through finding funding, in chapter 11 I've provided you with a slew of pre-written templates that can help you get that money. You can use these samples to write your own proposals, sales letters and press releases. Use them with my blessing. Finally, I've provided you with a complete glossary, HTML quick reference guide and lengthy Internet product and services guide.
There it is. Everything you need. A veritable bible of being in the Internet business. Happy Interneting.
Rating:
Summary: The Business Side of Internet Web Development
Review: There are lots of books on design, HTML, Java, and programming. THIS IS THE ONLY BOOK out on how to start, manage, market, and make money in your own Web Page Design business. Not a get rich quick scheme. What to charge? Where to find hosts? How to approach customers? Sales brochures. Order forms. It's all here in one place
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