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Summary: A strong statement on the future of the digital marketplace
Review: Aldrich does a good job of describing the myriad forces shaping the digital marketplace, and summarizes the impact in terms of a company's products, organization, and market. His approach on the virtualization of organizations and the growth of extended enterprises is very practical. I thought the entire subject of the "time-value proposition" was very interesting and is certainly being affirmed in the marketplace today. Overall a pretty nice read.
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Summary: Good reference book for starting a new Internet business
Review: Anyone thinking of starting a new Internet business or currently has one should definitely read this to gain a good perspective on the rapidly changing dynamics of the growing E-commerce industry. The "How To" diagnostics and case studies should help you avoid some of many pitfalls that can be encountered in this highly competitive worldwide economy. I found it to be very easy reading and put together in an understandable format.
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Summary: An Intelligent and Useful Guide to the New Economy
Review: As a regular reader of technology books, I have yet to come across a work that cuts through all of the e-cliches and e-hype. In Mastering the Digital Marketplace, Douglas Aldrich does a masterful job of explaining how the digital economy affects real businesses in the real world. I believe this is a must read for any executive responsible for making his company competitive in the new economy. The cases that Mr. Aldrich draws upon as examples provide clear and compelling illustrations of his thesis.
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Summary: Aldrich's ideas help you escape traditional 1980s paradigms.
Review: As an executive recruiter I work in an industry where many still operate under archaic concepts and attitudes. Aldrich's book made me realize the importance of preparing for a digitally-focused marketplace."Mastering the Digital Marketplace" is a comprehensive and fresh look at the fundamental principles and concepts that any middle or senior level manager must incorporate to succeed in the new millennium. I thought the book included many interesting case studies that bore relevance to any business or industry. Aldrich did a fine job of explaining the changing dynamics that will force us to rethink our decisions on strategy and planning. And I didn't feel bogged down in techno-language even though the book is filled with detail and analysis. As Aldrich stated, the future marketplace is "definitely a revolution not an evolution," and I strongly encourage any executive to make this book a must read. It certainly has opened my eyes to the possibilities, and I believe will help my business grow rather than become a 21st century casuality of the digital reformation.
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Summary: A valuable tool for your business library
Review: As I encournter quite a large number of tech companies in my inudustry, it is critical that I have a full understanding of the new marketplace. The author does a great job of articulating the changing dynamics in the digital marketplace in an easy to read format. No matter what industry that you are in, this book will be a valuable tool for you.
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Summary: Refreshing, practical, usable--don't wait, read it now!
Review: Doug Aldrich has written a timely, approachable book that anyone contemplating any kind of business in the new economy must read. Unlike many voodoo e-business books, this one stands out as practical, useful and highly readable. Aldrich not only has a depth of knowledge, but he must be living and breathing this subject in the real world. I've not only read this book, but given it to others--it's that important.
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Summary: Finally a long-term strategic approach to the digital econ.
Review: Doug Aldrich highlights the fact that the digital economy is much more than just eCommerce or eBusiness, it is a revolutionary force that will alter the ways in which companies compete and collaborate to a degree never seen before. Many leading experts today point to symptoms of the change wrought by the new economy, but few have taken the time to understand the root causes as Doug has done here. Thought-provoking discussions around melding traditional containers and digital content, the time-value proposition, and an array of additional factors and forces - from transaction costs to the role of brands in the new economy - take the reader through forming a frame of reference for thinking about the new economy all the way to understanding the steps executives must take to transform their organizations into fast, nimble, proactive companies which are fully prepared to excel in the new marketplace. In summary, an interesting, engaging and relatively easy to read handbook for business executives interested in leading the companies of the future.
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Summary: Goodnight Funny Man
Review: Doug Aldrich, the author of this book, passed away on December 26, 2003. He will be missed by all that knew him.
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Summary: An easy read yet full of inciteful and tangible how-to steps
Review: Mr. Aldrich has provided us with a well-written, unique perspective on a subject that is fast becoming an integral part of all of our lives. Since we all will certainly be impacted by the digital marketplace, it is imperative that we gain a better understanding of this phenomenon. Aldrich makes it easy to understand and provides some concrete tools to better prepare us. The case studies were particularly interesting and seemed to be applicable to a cross-section of industries. Anyone who reads this will certainly benefit from the investment in time.
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Summary: Aldrich brings focus to the digital economy
Review: This book is a must read for decision makers in the digital economy. Aldrich provides the reader with a clear vision of the digital landscape, he provides the labels, language and descriptions that bring it into context, and finally, he provides strategies for both the existing and start-up companies to exploit the digital age. This is a book with great predictive value.
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