Managing Your E-Commerce Business, Second Edition

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Summary: Practical advice for long term success
Review: Finally, a book that offers real-world information aimed at running a business rather than just building a website. Every chapter is shot-through with practical techniques for managing a sustainable, profitable venture. The author obviously has extensive experience. She gives great examples and tips and she doesn't sugar-coat the realities. She mentions Micorosft technologies, but really, this book is longer on real business information than anything else. Go for it. This book is a real gem.