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Rating: 
Summary: Mass-querading as Class
Review: "Clearly, people want things that make their lives the way they wish they were." That's a quote that always appeared at the front of the J. Peterman catalogue--the one that was immortalized on "Seinfeld." It's an excellent piece of marketing advice, and Ralph Lauren understood it and capitalized on it. I'm stating the obvious.First, I'll give credit to Ralph (Lifschitz) Lauren for being so clever as to repackage the classics and build an empire based on the Great WASP way of life--the one that so many people aspire to. It was brilliant, and if I had been the one to pull it off, I would smile all the way to the bank. Secondly, I give well-deserved credit to Michael Gross for sweeping away the pixie dust and writing about what is actually behind this purveyor of "lifestyle goods." I wouldn't say that there are a great number of surprises; rather, the story he tells confirms (in detail) what most of us already know--that the fashion industry is so much smoke and mirrors, and why would Ralph be any different? He hasn't been innovative and shocking in the way that you see styles emerge from other designers, but he chose to reinvent himself and at the same time, package it all quite nicely and ready-to-consume by the insecure masses. Michael Gross reveals that the real money in the Lauren company is made on khakis and polo shirts and that Ralph may be out of touch with who his customer really is. That polo shirt with the pony logo shows up on the backs of so many beefy, paunchy, male members of the corportate bourgeousie (middle class strivers) as opposed to those of the old Blue Book families for whom L.L. Bean is just fine, thank you. I recall once seeing a Ralph Lauren navy blazer for women with this obtrusive gold "Ralph Lauren" crest on the chest and thinking, "You must be kidding. That's downright embarrassing." So, why would you want to read this book? 1. There's an all-American Horatio Alger type story within these pages. 2. You'll see how one man pulled all this off, and read about the realities and the pitfalls of his journey from the Bronx to his vast stage-set estates. 3. Learn something about the rag trade and licensing. Your own closet may not look the same upon close examination. 4. Realize that "discontent is the cornerstone of our consumer culture." (Sorry, I can't remember who said that.) The need to express status runs deep, and people in social distress often consume their way into "meaning." It can be costly to be a victim. 5. Dig a little deeper into this story and see that it is truly an authentic American tale based on choreographed gentility (down to the last threadbare oriental rug). The Ralph Lauren stores are pretty, and the ambience romances the all the stuff nicely, but be aware that it's all facade--a "fop house." In summary, this book was interesting and worth the read. I'll let Henry James have the last word here: "You are rich if you can meet the needs of your imagination."
Rating: 
Summary: An insightful look into the world of a marketing genius
Review: Although Ralph Lauren did not cooperate in the making of this book, Michael Gross did an exceptional job and gives the reader a glimpse inside the rarefied world of Polo Ralph Lauren. To protect himself and his fragile ego, he has created a world of his own, the Polosphere. A world where he can dress up like Cary Grant or Steve McQueen, and all his Poloroids (employees of Polo) will kiss up to him and tell him how handsome he looks. The company tries to pose itself as a luxury goods company, but the majority of its sales is made up of its classic knit shirts and khaki pants sold at its outlet stores. Although not a designer, Mr. Lauren is a fashion marketing genius. Even though he is an American success story, Mr Lauren is a troubled individual. But he is not the first genius that suffered with narcissism, low self-esteem and depression. This book is an interesting read for those interested in fashion, marketing and business.
Rating: 
Summary: Very disappointing! Glad I didn't buy it.
Review: How can anyone write a fashion book with so few photographs? When you're talking about a particular RL collection or ad campaign and whether it was successful or not, the reader wants to be reminded of what the "Prairie" look was, or the Annie-Hall inspired collection, or the NY Times advertising spread, or whatever. And there are almost no pictures of any of the many players involved, which contributes to the reader's difficulty in keeping all the names straight. The book is obviously intended as a hatchet job -- there are constant, snippy reminders of how narcissistic and perfectionistic he is, but reading between the lines, you also get the impression that there ARE some people who LIKE to work for him. I am no big fan of Lauren's, but Gross obviously has a vendetta against him. Too bad, because this boring book could have been really interesting.
And, in response to the comment by another reviewer: NO, I do NOT work for Ralph Lauren! I don't even buy his clothes! I am just interested in the fashion industry, and there are many other, better fashion books. (And, BTW, I liked Gross's "Models" book.)
Rating:
Summary: Very disappointing! Glad I didn't buy it.
Review: How can anyone write a fashion book with so few photographs? When you're talking about a particular RL collection or ad campaign and whether it was successful or not, the reader wants to be reminded of what the "Prairie" look was, or the Annie-Hall inspired collection, or the NY Times advertising spread, or whatever. And there are almost no pictures of any of the many players involved, which contributes to the reader's difficulty in keeping all the names straight. The book is obviously intended as a hatchet job -- there are constant, snippy reminders of how narcissistic and perfectionistic he is, but reading between the lines, you also get the impression that there ARE some people who LIKE to work for him. I am no big fan of Lauren's, but Gross obviously has a vendetta against him. Too bad, because this boring book could have been really interesting.
And, in response to the comment by another reviewer: NO, I do NOT work for Ralph Lauren! I don't even buy his clothes! I am just interested in the fashion industry, and there are many other, better fashion books. (And, BTW, I liked Gross's "Models" book.)
Rating:
Summary: Well Worth Reading
Review: I agree with other reviewers who complained that there were not enough pictures and that one could hardly avoid getting confused about all of the different names in Gross's book. It probably is not Gross's fault but to write about Lauren without plentiful photographs is a disservice to any reader. Gotta give it to Gross though. His report is thorough. He deserves 4 stars. His publisher deserves 2 stars. The book is well worth reading for the education it gives the reader about the clothing business and "designer" labels as well as the telling insights into RL himself. In short, RL has cashed in on the preppy WASP persona but, to this day, doesn't really "get it" himself. Upon being questioned about art in his "WASP" designed house, he cannot identify artists on his wall and brags that he just goes by "feel." Clearly, he doesn't understand that the way of life he imitates includes education and culture, neither of which he has to this very day. The book is also a wonderful education for the clothes buyer. You know those outlet bargains? I guess they are not, since a whole line goes straight from the factory to the outlet. Did you think that you were the only one who did not buy the $100 blouse at the department store? Looks like no one else buys much either. The money gets made from those pique shirts. Buyer beware. Another interesting aspect of RL's personality is his "over the top" out of proportion opinion of himself. He actually imagines that JFK, Jr. does not have as famous/interesting of a father as his own son. He hates to party with royalty or even the White House unless he is the star. Can you say Narcissist?
Rating:
Summary: Shame On Who?
Review: I wonder if "reader" who wrote the first review below works for Ralph Lauren. I bet so. What a personal attack on someone who has obviously worked hard to write a balanced, thorough and honest book. Which this is. Despite Lauren's flip-flopping, first asking for a biography with integrity, then refusing to cooperate when the writer tried to give him what he wanted--a story told in the hysterically funny and revealing author's note at the beginning of the book--Gross not only illuminates Ralph Lauren's business, but also his complex and fascinating character, his tremendous drive and entrepreneurial spirit and the whole world of fashion. He should be proud--not ashamed. And Lauren should count himself lucky that he got a biography of such a high caliber.
Rating:
Summary: Shame On You Michael Gross
Review: If Michael Gross dedicated just a fraction of the time he spent researching and writing this book, perhaps he would have a fraction of what Mr. Lauren has: a highly successful and valuable global company, a stimulating and fulfilling workplace for thousands of people, a high quality assortment of products, and world class brand. Mr. Gross is a bottom feeder, a veritable catfish in the literary world. He creates nothing. He makes nothing. He does nothing. Other than criticize and critique what others do. He doesn't strike me as the type of person to be ashamed of himself, but I am ashamed for him.
Rating: 
Summary: Fairly good review of Lauren's work
Review: The book gives a fairly good overview of the major stages of Lauren's life and accomplishments. While the chronology is fairly informative, I feel that it focuses more heavily on the personal relationships in Lauren's life. The book falls short in its description of the creative process that Lauren uses and the source of his inspiration and his ability to reinvent itself. The discussion on the business and financial aspects of Lauren's success is fit more for a magazine article than a serouos biographical study -- don't look for any insights here either.
Rating:
Summary: Fascinating...
Review: This is a very interesting story of Ralph Lauren and his Polo empire. It gets a bit too bogged down in details and sometimes it is difficult to keep the cast of characters straight, but overall it is a fascinating story. I could not put this book down once I started to read it!
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