Rating: 
Summary: manipulate or not manipulate this is the problem
Review: Is an exciting book with impressive and strong pictures. You'll enjoy it! Read also the book "the virtual look" of Giovanni Boccia Artieri, the successor of McLuhan; you'll discover that the global village is now "infoglocation"!
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Summary: ...now where's the album?
Review: Love this book. It's quirky and odd, non-linear and abstract, perfectly representing our world today. It's difficult yet ultimately accessible though we never really quite know what he's talking about though, oddly enough, some days the stuff that didn't make sense becomes a beacon of light some time later. But where's the album? Hello, all you who hold intellectual copyrights on his stuff! Please re-issue this in more modern mediums. I have a copy of his LP from the 1960s and it is fascinating and remarkable and also ahead of its time. The sampling and meandering drifting beats found in techno/electronica music today hearkens back to this LP. When is it going to be re-issued? The world is waiting and is truly missing out!
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Summary: A book to reach the YTK and after?
Review: M. McLuhann was the J.Vernes of the communication's science but some toughts like the global village is obsolete. It would be better to speak about Infoglocalizzation. Let's see the "Virtual look" of Boccia Artieri the McLuhann of the Millenium!
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Summary: -The- seminal work about life as we know it
Review: Marshall McLuhan is one of the most important thinkers of our century. Understanding his ideas and his perspective is -essential- for understanding what has happened to mankind in the last twenty thousand years, especially in this century, as our technology modifies us at an accelerated pace. That's what this book, _The Medium is the Massage_, is all about. I always recommend this book to anyone involved with technology, communications, or the future. Although he originally wrote his ideas in standard prose (he was an English professor), hardly anyone read his books -- let's face it, most of us won't wade through non-sensational nonfiction. So he produced this book to exploit the printed page in its hottest form, making his ideas as tasty and easy to swallow as a hot fudge sundae. This book is thus a living example of his thesis! Though the number of ideas per page is much smaller than in his standard works (much much smaller), it packs a powerful punch by delivering the key ideas connected to descriptive graphics (one picture is worth...). This book is to anyone involved in technology and the future what the Bible is to Christians or the Koran is to Moslems. Don't just get this book and read it -- consume it. The future of our civilization may depend on it.
Rating:
Summary: -The- seminal work about life as we know it
Review: Marshall McLuhan is one of the most important thinkers of our century. Understanding his ideas and his perspective is -essential- for understanding what has happened to mankind in the last twenty thousand years, especially in this century, as our technology modifies us at an accelerated pace. That's what this book, _The Medium is the Massage_, is all about. I always recommend this book to anyone involved with technology, communications, or the future. Although he originally wrote his ideas in standard prose (he was an English professor), hardly anyone read his books -- let's face it, most of us won't wade through non-sensational nonfiction. So he produced this book to exploit the printed page in its hottest form, making his ideas as tasty and easy to swallow as a hot fudge sundae. This book is thus a living example of his thesis! Though the number of ideas per page is much smaller than in his standard works (much much smaller), it packs a powerful punch by delivering the key ideas connected to descriptive graphics (one picture is worth...).
This book is to anyone involved in technology and the future what the Bible is to Christians or the Koran is to Moslems. Don't just get this book and read it -- consume it. The future of our civilization may depend on it.
Rating:
Summary: A Bio-Technological Scrapbook
Review: McLuhan extends his famous aphorism "medium is the message" into the Mess-age of high technology, electricity, light and all forms of media past and present. Citing references from Coomaraswamy, James Joyce and Eckhardt. Although not a scholarly piece like his other works, this "experiment" of the printed picture is undoubtedly one of McLuhans most influential works. McLuhan takes out the words and attempts to create a "televisionesque" montage demonstrating the effects of the media. Brilliant work!
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Summary: stimulating book
Review: McLuhan is to be admired for managing to stay twenty years ahead of his time. This book's light-hearted, creative presentation makes it one of the best McLuhan works to read if you want to get to know the sorts of questions he was asking. REaders of this picture book will be treated to unconventional typography, generous and amusing excerpts from Joyce and others, and extended meditations on the nature of the new media and their relation to the old. McLuhan's understanding of the way technology affects us is lucid and insightful, moreso than the vast majority of the cyber-commentators out there today.
Rating:
Summary: stimulating book
Review: McLuhan is to be admired for managing to stay twenty years ahead of his time. This book's light-hearted, creative presentation makes it one of the best McLuhan works to read if you want to get to know the sorts of questions he was asking. REaders of this picture book will be treated to unconventional typography, generous and amusing excerpts from Joyce and others, and extended meditations on the nature of the new media and their relation to the old. McLuhan's understanding of the way technology affects us is lucid and insightful, moreso than the vast majority of the cyber-commentators out there today.
Rating: 
Summary: BOOMERANGE FOR THE BABY BOOMERS
Review: McLuhan reads the tea leaves of modern society circa 1965, and predicts that the Baby Boomers will lead the charge into the new age. Quoting Dylan: "Because something is happening/And you don't know what it is/Do you Mr. Jones?" He does not anticipate the Boomers becoming Mr. Jones; but he does predict a constant return to the past with each leap forward in technology; hence the return to the late Sixties of the Boomers children. The book is a distillation of all his major ideas, and presented in WEB style format created by Quentin Fiore in 1965. Several pages are printed so that they can only be read by holding them up to a mirror, thereby illustrating his idea about the limited ability of print to offer multiple points of view effectively. He chides Jules Vern for predicting television only in the 29th century; but he, on the other hand, may have predicted the changes too soon. Nonetheless, he reads as current as last months Wired, and offers a means of contracting the effects of the media bombardment we Boomers suffer each day of our electronic lives ... awareness.
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Summary: Snap this one up while you can!
Review: Okay, so McLuhan is offbeat, a bit random in his organization, and has been dead for 16 years. This book, however, represents McLuhan's unique insight. It creates a text in the purest sense of the word. Pictures and words are used to drive home his point--one must read both the words and the images. In short, it is a good introduction to McLuhan's insight. Be forewarned: this will be the beginning of a relationship with this man's work
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