Rating: 
Summary: McLuhan: Genius in guise of brilliance
Review: "The medium is the Massage" is an amazing work that delves into the human psyche. Propaganda, via the media, affects the way we view the world around us. Fundamental truths are questioned by McLuhan, and the result: The Global Village.McLuhan is the "Sun Tzu" of media philosophy. It's hard to imagine anyone dethroning him anytime soon. Great Book! Alexander C. Pigeon eBookNet.com
Rating: 
Summary: Dated '60s relic, but still interesting
Review: Hey, man, this McLuhan cat tells it like it is, you know... this book is what he calls a "collide-oscope"... I thought that was a funny word... it's got all these cool pictures of stuff and every so often there's, like, these words you gotta read... but it's still fun, you know... it's kinda like channel-surfing where you go from C-Span to MTV and back to C-Span and back to MTV... I read it in under an hour... Anyhow, this McLuhan guy, he was a professor of English literature somewhere in Canada... but he was still a pretty hip guy because--dig this--he thought the written word was dying out... I'm serious, it's far out, man!... he says we've been living in this, like, word-dominated culture for the last 3,000 or whatever years... but we're entering an "electric" culture, what with all these high-tech things we've invented... like the Internet, but there was no Internet back in 1967... that's when the book came out... so maybe that made him kind of psychic?... But anyhow, I got a little confused because McLuhan says word-culture is visual-oriented... which he says means real logical and linne, lynne, lennyer, linear... but, like, they told me back in college that verbal thinking comes from the LEFT brain hemisphere (which is the real rational-like part)... and visual thinking is RIGHT hemisphere (which is the kinda NOT rational part)... so it's like he's putting two ideas together that don't fit... or something... Also--dig this--McLuhan is real into watching teevee... he says here, "Television demands participation and involvement in depth of the whole being."... can you believe some egghead college professor saying that?... what kind of teevee did they have up in Canada back then?... I don't wanna knock this McLuhan guy, but I don't put all this "whole being" jazz into watching teevee, you know?... I just kinda sit there on the couch... Anyhow, there's lots of pictures... I just thought it was pretty cool, you know?... I think...
Rating:
Summary: Dated '60s relic, but still interesting
Review: Hey, man, this McLuhan cat tells it like it is, you know... this book is what he calls a "collide-oscope"... I thought that was a funny word... it's got all these cool pictures of stuff and every so often there's, like, these words you gotta read... but it's still fun, you know... it's kinda like channel-surfing where you go from C-Span to MTV and back to C-Span and back to MTV... I read it in under an hour... Anyhow, this McLuhan guy, he was a professor of English literature somewhere in Canada... but he was still a pretty hip guy because--dig this--he thought the written word was dying out... I'm serious, it's far out, man!... he says we've been living in this, like, word-dominated culture for the last 3,000 or whatever years... but we're entering an "electric" culture, what with all these high-tech things we've invented... like the Internet, but there was no Internet back in 1967... that's when the book came out... so maybe that made him kind of psychic?... But anyhow, I got a little confused because McLuhan says word-culture is visual-oriented... which he says means real logical and linne, lynne, lennyer, linear... but, like, they told me back in college that verbal thinking comes from the LEFT brain hemisphere (which is the real rational-like part)... and visual thinking is RIGHT hemisphere (which is the kinda NOT rational part)... so it's like he's putting two ideas together that don't fit... or something... Also--dig this--McLuhan is real into watching teevee... he says here, "Television demands participation and involvement in depth of the whole being."... can you believe some egghead college professor saying that?... what kind of teevee did they have up in Canada back then?... I don't wanna knock this McLuhan guy, but I don't put all this "whole being" jazz into watching teevee, you know?... I just kinda sit there on the couch... Anyhow, there's lots of pictures... I just thought it was pretty cool, you know?... I think...
Rating:
Summary: I Get Goosebumps...
Review: I get goosebumps just thinking about reviewing this book wherein McLuhan coins the term "the global village." On the internet, 33 years after this book was published, McLuhan had the insight and perspicacity to see just how electronics will be changing us. He's more of an electronical anthropologist here. The flash of the book has worn off some by now and the graphics, the photos and creative layout of the pages seems to be more of a period piece. Still, because this brief book portrays so many key concepts that currently fill us now. We do not notice the power of the media until we are someplace that does not have it. Like a fish out of the water, we take for granted the influence of the technology around us; we assume that they have been with us forever and we never slow down to challenge these concepts. So, thank God for McLuhan's book. I've recommended this book to my students and it's fun to see how they read it (because it's so short) and open up to some of the concepts about the media's power. It's as if they had known it all along, but needed McLuhan's book to come along and draw it out of them.
Rating:
Summary: I Get Goosebumps...
Review: I get goosebumps just thinking about reviewing this book wherein McLuhan coins the term "the global village." On the internet, 33 years after this book was published, McLuhan had the insight and perspicacity to see just how electronics will be changing us. He's more of an electronical anthropologist here. The flash of the book has worn off some by now and the graphics, the photos and creative layout of the pages seems to be more of a period piece. Still, because this brief book portrays so many key concepts that currently fill us now. We do not notice the power of the media until we are someplace that does not have it. Like a fish out of the water, we take for granted the influence of the technology around us; we assume that they have been with us forever and we never slow down to challenge these concepts. So, thank God for McLuhan's book. I've recommended this book to my students and it's fun to see how they read it (because it's so short) and open up to some of the concepts about the media's power. It's as if they had known it all along, but needed McLuhan's book to come along and draw it out of them.
Rating:
Summary: I Get Goosebumps...
Review: I get goosebumps just thinking about reviewing this book wherein McLuhan coins the term "the global village." On the internet, 33 years after this book was published, McLuhan had the insight and perspicacity to see just how electronics will be changing us. He's more of an electronical anthropologist here. The flash of the book has worn off some by now and the graphics, the photos and creative layout of the pages seems to be more of a period piece. Still, because this brief book portrays so many key concepts that currently fill us now. We do not notice the power of the media until we are someplace that does not have it. Like a fish out of the water, we take for granted the influence of the technology around us; we assume that they have been with us forever and we never slow down to challenge these concepts. So, thank God for McLuhan's book. I've recommended this book to my students and it's fun to see how they read it (because it's so short) and open up to some of the concepts about the media's power. It's as if they had known it all along, but needed McLuhan's book to come along and draw it out of them.
Rating:
Summary: A profitable book!
Review: I have won innumerable wagers, thanks to McLuhan. Every social function has at least one know-it-all, and as soon as I encounter him/her I manage to work in McLuhan and The Medium Is The Massage. "Message", I am corrected. "No, 'Massage'" I retort. A wager ensues, and I get my copy from the trunk of my car and pocket the winnings. And I get the pleasure of humiliating a stuffed shirt in front of lots of people.
Rating:
Summary: A profitable book!
Review: If you find youself looking at the bigboard and sayng "Why i look at this ugly pic about ten minutes without any thinks in my head?" - read it and be warned about New Epoch and New Emperor, which name is Media.
Rating:
Summary: Only book that i read which can be classified as "eyeopener"
Review: If you find youself looking at the bigboard and sayng "Why i look at this ugly pic about ten minutes without any thinks in my head?" - read it and be warned about New Epoch and New Emperor, which name is Media.
Rating:
Summary: manipulate or not manipulate this is the problem
Review: Is an exciting book with impressive and strong pictures. You'll enjoy it! Read also the book "the virtual look" of Giovanni Boccia Artieri, the successor of McLuhan; you'll discover that the global village is now "infoglocation"!
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