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Rating: 
Summary: A great guide to Graphic Design.
Review: A well-illustrated step-by-step guide to the process of designing graphic images. The author covers the basic components of design, the effective use of type, how to produce a layout, and how to design specific categories of work (i.e. logos, posters, packaging, etc.). Twelve pages of color are included.
Rating: 
Summary: Great resource for begining Designer
Review: I am a design student, and this was our textbook for one of my design foundation classes. The projects that we did in class (and are now in my portfolio) were modified versions of some of the exercises in this book.
This book starts with the basics of 2D design and then builds on what you have learned. It is a great overview of other areas of design as well. This is a hands on book that allows you to learn by doing.
If you are interested in graphic design go get this book!
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Summary: I sold this book in college for beer money...
Review: I sold this book in college for beer money, and I'm kicking myself for it now. I NEED it. I took graphics from Donna Hajash at Texas A&M in early '97, and this skinny, slick black and photo-filled tome was our text. Lots of my fellow students didn't read it, and neither did I for quite some time, but then I realized how foolish I was... it's not profoundly academic -- it's basic, but it gives you a great headfirst splashdown into the world of graphic design, the lingo, the concepts, examples, exercises, without the insult of opinion and dated trends. It tells you just enough to get you started and lets you trust your own instincts from there. Now that I'm out of school and taking the proverbial job-hunting months required for all journalism grads, I find that the lack of this book in my life is something I regret more than the hangover the proceeds of its untimely sale provided...
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Summary: extremely helpful
Review: Ms. Landa has done a terrific job once again. This book helps you to find different solutions to design problems you probably would'nt think of initially. In addition I'm proud to say I am a student of hers, and her classes are just as engaging.
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Summary: A thorough and succinct ground for graphic designers.
Review: There are a ton of graphic design texts out there however this one is significant. It's perfectly clear, logical, and progressive organization and content make GDS the text I've searched for to reinforce my teaching. Creative exercises and problems, good illustrations (wish it had been printed on better paper) and precise in explanation. Excellent critique guide. This book proves there is a skill set in graphic design that is truly necessary to set the foundation for innovative and creative work. It's a book that has staying power long after its initial use. Professionals can use it to review and refresh their visual thinking. Finally, someone has outlined the basics in a clear manner with excellent projects to accompany the principles described.
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Summary: Great Book for all types of designers...
Review: This book covers every single topic with designing...I totally love it I read it over and over because of all the good advice the author gave out to us...I totally recommend this book for students and professionals...Good Luck and Enjoy!!
Rating:
Summary: extremely helpful
Review: This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself).Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)
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Summary: Brilliant!!!
Review: This book is the essence of graphic design. It is a must for any design student. The book itself makes one of the strongest visual statements that I've seen in any Design text. It's great for both the experienced designer and those who aren't accustomed to the nuance that so many overlook. The best parts of the book are the exercises. With problems that are enjoyable and challenging, Ms. Landa has created something that Professors around the globe should take notice to. This is the bible for graphic design students and is a great improvement over the first edition (which was great in and of itself). Also recommended: The Education of a Graphic Designer(Heller), Design Discourse, The History of Graphic Design(Meggs)
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Summary: the best out there!
Review: this is the very best graphic design and advertising text on the market. The advertising chapter and branding chapter are worth the price alone! The examples and ideas are brilliant.
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