Kleppner's Advertising Procedure (16th Edition)

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	Kleppner's Advertising Procedure (16th Edition)
	List Price: $130.00 Your Price: $130.00

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Reviews

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Rating: 4 stars

Summary: All-in one, explains the whole enchilada. Great for students
Review: Kleppner is the one name I think when I'm in a doubt regarding any stage of the advertising procedure. The book is not extremely intensive, but explains in a precise way each stage. It might be too USA oriented, but works fine for international students. Surely a must in every student's library.

Rating: 5 stars

Summary: Kleppner's Advertising Procedure
Review: Kleppner's Advertising Procedur

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