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Rating: 
Summary: perfect for right and left brainers
Review: Beautiful photographs and explanatory text help make this book a must buy. But in no way does it sit on my coffee table - it's in my studio, in my home office - inspiring. The tight detail shots of real products to concept products make you wish all man-made objects had this attention to quality. This book is a must for designers because there are words that go with the pictures. They tell a wonderful story - whether you agree with the philosophy or not - it helps explain the design decisions, the strength of the Sony identity and their success. The timeline diagrams and text explaining the business trends of product entry to saturation really is a reflection of someone thinking and analyzing the system - something not really expected in pretty-picture books. I can't believe the excellent price point too - most decent design books gouge you on cost. For those who appreciate beautiful form+function, get it.
Rating:
Summary: Sony as an inspiration
Review: I am writing this as a sony evangelist, although the cover of the book is diffrent to the one which is shown here. the content of the book is amazing, The dazzling pictures and photography in the book is an eye opener, The book takes about the cluture and the art of the japanese sony designers. How they get their inspiration from stories and from the world around them. An extreammly good showcase of the arts and industrial developnment and design. The book is also rather new tackling subjects on memmory sticks and the newest Sony MD. However the most impressive part of the book was the chapters on the sony playstation and the sony viao subnote book computers. They explain such indept on how the designers used their inspiration and creativity to craft out wonders of high tech art. They also explained how sony tackled the many problems face when designing the playstation. Overall it is the best sony book i have bought. A wonderful inspirtational book filled with creativity which makes you "wow" at sony's design process and designs. "wow"
Rating:
Summary: Sony as an inspiration
Review: I am writing this as a sony evangelist, although the cover of the book is diffrent to the one which is shown here. the content of the book is amazing, The dazzling pictures and photography in the book is an eye opener, The book takes about the cluture and the art of the japanese sony designers. How they get their inspiration from stories and from the world around them. An extreammly good showcase of the arts and industrial developnment and design. The book is also rather new tackling subjects on memmory sticks and the newest Sony MD. However the most impressive part of the book was the chapters on the sony playstation and the sony viao subnote book computers. They explain such indept on how the designers used their inspiration and creativity to craft out wonders of high tech art. They also explained how sony tackled the many problems face when designing the playstation. Overall it is the best sony book i have bought. A wonderful inspirtational book filled with creativity which makes you "wow" at sony's design process and designs. "wow"
Rating: 
Summary: A rare discourse on the art of design...
Review: I briefly glanced at this book at Sony's Metreon and thought it was beautiful pictures of Sony's products. After reading it, I was amazed at the elegant description of the unified design theory at Sony. The book uses a metaphor of daytime such as Early Morning for the initial design phase, Noon as the object becomes an icon, Early Afternoon as the product line diversifies which becomes instantly identifiable once it is explained. This is an lovely primer on design.
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Summary: Grade A on the design process and life cycle of products
Review: This book turned out to be better than I expected. Upon first getting it, I couldn't stop but look at every page an absorb the book. Great product shots and concepts of Sony's product lines showing their life cycle and how sony creates products. Very informative on how to apply product design to any product out there.
Rating:
Summary: A Great Balance of Imagery and Text
Review: This is a rare coffee table type book that you'll want to take the the bedroom or study, or wherever you do your serious reading. You can easily enjoy the book simply for the wonderful images of the ingeniously designed products that Sony has and continues to develop. But what sets this book apart from most in its genre is that it provides the reader with a surprisingly rich context within which to view the design work, not only with regards to industrial design, but also the history of Sony the company. Reading the text, one gains a deeper appreciation for the level of thought put into the design of each and every product throughout its entire lifecycle. Finally, the book also provides a unique look into the future of consumer electronics, at least from the perspective of the leaders at Sony. It's a rare opportunity to see the future as defined by a company which has much to do with the shape of our present. This is definitely a great buy or gift!
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